Effective promotion can turn passers-by into customers
Many businesses have a great number of people passing their store on a daily basis but not many come in. If a company could harness the people walking by and turn a proportion of them into customers, it could do wonders for a business and transform their outlook. The nature of the products on sale in store will naturally have an impact on how many people will enter the store but there are effective promotional methods of turning passers-by into customers.
If you have a product range that offers great benefits over competitors products, it makes perfect sense to inform customers of these benefits. It can be difficult to put all of this information into a poster or display but a leaflet may be the best solution. To ensure that every potential customer can have access to this information, a company should invest in a leaflet holder. It is possible to have a leaflet holder situated on the outside of the building which means that people passing by can learn about your product range. This will hopefully encourage them to come in at a later date and they will already be informed of the benefits that your products provide to the customer.
Another great way to grab the attention of passing customers is to use pavement signs or A-boards, as these are a great way of making passers-by aware of your shop and the services it provides. It is important to position these boards in a way that doesn’t obstruct people walking but it is important to make sure they are noticed. Bright colours, striking designs or interesting text can make it easier for people to see the sign and take on board the message it is promoting. Turning passing trade into regular customers is crucial for any business and if you have a lot of people passing your store on a daily basis, it is time to make sure they stop and come in.
Another great way to grab attention of people walking by a store is to regularly change the window display or at least make it more striking. A shop may have huge window areas which face out onto the street and this is a great way to draw attention to the store.
Great products can be showcased in the window, signs can be used to indicate great offers or price promotions or customer benefits of using the product can be placed on banners and stands. Each shop will be different because what they offer is different but whatever the main benefit your shop provides to people, make sure this information is widely known to the passing public. If you believe in your product, give it the best opportunity of being found by customers.
Maximise your marketing efforts by using leaflet dispensers and banner stands to turn passers-by into long term customers.
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