Brewster Honda Dealer Watches Brand Loyalty Rise
As the auto industry emerges from the recession, a lot of new and exciting factors are being taken into account when ranking the best brands in the industry. Brewster Honda Accord drivers are glad to see their brand gaining excellent representation among the best companies on the market, even if the brand has lost a little ground since 2008. Honda expects to make up this ground over the coming year, where electric driving is poised to take the industry in a completely new direction. The fact remains that Honda is one of the most well-known and dependable brands across the industry, and the Accord is still one of the top selling cars for the prestigious automaker. You can’t argue with dependability, and Honda understands this. Fuel efficiency has become an increasingly important factor in rating the effectiveness of a car and a brand as a whole, and Honda definitely takes precautions to make sure its models are among some of the most fuel efficient cars on the market. In fact, your Brewster Honda dealer was very excited to find out that a recent Consumer Reports study shows it remains in the three spot for brand perception. The new study, the 2011 Car Brand Perception Survey, ranks Honda among Toyota and Ford for the best perceptions in the industry.
According to a recent Yahoo! Auto feature, green driving is an incredibly important criterion for brand perception these days. Brewster Honda Accord drivers don’t have much to worry about in that category, with the Accord logging fantastic numbers in terms of fuel efficiency. According to the article, “A brand’s reputation as being environmentally friendly or green continues to become a less important factor to car buyers. Only 28 percent of our respondents found it to be an important factor when considering a car. This is down by 4 percentage points since last year and by 12 points since 2008. This drop is probably a sign of the leaner economic times and unwillingness to spend more for green technologies.” It makes a lot of sense that one of the industries with the biggest impact on the environment would see environmental friendliness as a big selling point. The trend is making its way across all aspects of industry, but the auto industry has certainly taken center stage. Your Brewster Honda dealer is one of the locations in the area that has benefited most from a green reputation.
Brewster Honda Accord drivers love their brand, and it shows in the rankings. Of course, Honda has been a mainstay in the industry for years, so it doesn’t hurt that time-tested branding would remain prominent these days. I would expect that Toyota will be taking a big hit in the rankings next year, with more recalls helping to sully the Toyota name and drive brands like Honda back into the spotlight. Your Brewster Honda dealer is ready and willing to take over the spotlight in the coming years with models that are sure to blow the competition away.
Lance Alott is a blogger and auto enthusiast who writes about the best luxury cars. His article features information on any Brewster Honda dealer for Brewster Honda Accord drivers.
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