Apple Vs. Adobe – Decided By Flash Games
One of the few complaints about the original iPad when it first came out was its total lack of Flash and Flash games support. Steve Jobs stated reasons were performance driven. He said that running Flash would more than halve the battery life. In addition to that, he held forth the belief that HTML5, not Adobe’s technology would be the dominant platform going forward. Few industry figures agree with him, at least in the near future.
This has had a huge impact on the iPad experience – chances are that any website you visit that has any kind of animation, slideshow, or video is based on Adobe’s technology, which your iPhone/iPad won’t display properly. The other area impacted by the denial is games. A quick Google search will reveal literally thousands of free Flash games that you won’t be able to play on your new Apple gadget.
The thing about free Flash games is that they are also huge advertising venues. Companies are paying big bucks to have their product placed in front of you while the next level of your game loads. They can’t be happy to be cut out of this rapidly growing section of the market. It’s just a matter of time before mighty Market forces are brought to bear.
There already a number of workarounds out there, among them an app called Frash. Installing Frash on your device will allow you to run apps that require Adobe’s technology, but to use it have to ‘jailbreak’ your device, which voids your warranty and can be unstable. This is obviously unattractive to anyone without the technical expertise needed or is uncomfortable compromising their very expensive toy.
It is important to note that in order for these workarounds to work, the device itself must have the capability to run Adobe’s technology on its own. The consumer is left to wonder why the capabilities are included in Apple’s products but not available for use. It seems that Apple is hedging its bets.
Last week, the second generation of iPads was announced, the issue was not even addressed. The new improved model has significantly increased processing power, even more capable of running anything you’d want to throw at it. Still, Adobe’s technology is frozen out.
If Apple allows Adobe’s technology on its products, then that will cut into the revenue generated by games from the App Store, which has sold millions of apps since the iPhone debuted. It would seem that Job’s motivations are more than mercenary than philosophical.
Going forward it seems certain that some compromise will have to be made. Flash and Flash games remain too much of a Web presence to be ignored. Allowing it on Apple devices could be accomplished with a simple firmware update, which is probably already waiting in the wings. Nobody knows what direction Apple will ultimately take this fight of the Titans. Some suggest that Apple is just waiting to be able to structure a favorable deal with Adobe. Others think that Apple may be too entrenched with HTML5 to be able to be open up its gadgets. And of course the most persistent rumor of all suggest that Steve Jobs has an Ace up his sleeve and soon will surprise the world with something entirely new and amazing. Only Steve Jobs knows for sure, maybe he’ll let us know in time for iPad 3.
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