New collections of models
Fiat has just introduced a new collection of well-equipped, high value models across the Fiat passenger car range. The new trim level, called MyLife was launched on 18th February 2011 with Fiat Punto in Southend which is called the ‘Fiat Punto MyLife’, followed by the Fiat Panda this week. Fiat Bravo, Qubo and Doblo MyLife vehicles will be introduced later this year.
The MyLife cars focus on style and technology, with a special emphasis on choice and value for money, in a car carrying an impressive equipment list and are not limited edition. MyLife cars combine design, technology and eco-friendliness in a single product, original and distinctive.
There are several highly visible changes to the recognised exterior of the Fiat Punto MyLife which includes a special gloss finish (Piano Black) to the front and rear bumper inserts and door pillars, dark tinted headlights and burnished tail lights to give a sporty look and feel. It also gets body-coloured door handles, 15-inch sports style alloy wheels and front fog lights.
On the inside, the Fiat Punto MyLife has an enhanced soft touch black dashboard with sporty perforated inserts, Blue&Me telecommunications; TomTom sat nav, Start&Stop with Gear Shift Indicator.
Marketing director, Fiat Group Automobiles UK and Ireland, Elena Bernardelli, said: “We’re very excited to be launching this new model strategy which offers customers the best value proposition within the core segment of each model range, MyLife focuses on style and technology while at the same time offering a proposition that represents sheer value for money. I am sure this will be of interest to many new and existing Fiat customers.”
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