Industry is in the profit growth of white show business there – washing machines, refrigerators, white – HC Network Appliance Industry-hc360
When
Siemens
Appliance recently announced that the horizon line LCD Smart
Washing machine
Successfully developed and is about to market, did not cause too much concern with the Chinese public that it placed the family in many cities of that station is not much difference between drum washing machine, but the mechanical trip button to
Capacitance
Sensing touch button, and more than a 2:1 wide LCD
Monitor
.
Yet it is characteristic of the product automatically perceived clothing weight, low water pressure testing and compensation, laundry way you can add clothes and other functions, the drum washing machine had been troubled by technical problems one by one marketing breakthrough. All of these are dependent on the global R & D center by the Siemens washing machine designed for accurate operation can be developed intelligent software and professional R & D Siemens EDS hardware control system.
In a over a year ago, it is also the traditional
White Goods
Worried about the future. Industry and even issued a "sell
Refrigerator
Better sell carrot "of lament. This is the boss a few years ago Skyworth
Huang Hongsheng
Lamented that "sold
TV
The better to sell cabbage "and" want to harm will come to encourage him to make color TV ", exactly the same. But then rear projection,
Plasma
, The rise of LCD and other new technology, so black appliance manufacturers see hope again bracing engaged in flat-panel era. However, major technological innovations that have not white goods business, the "small profit" Time is really tough day.
House drain bias was overcast and rainy, "raw materials rising, the RMB exchange rate rose, green barriers, the survival of many small household appliances enterprises difficult." To white goods-based "Chinese home appliances capital" Shunde district government who have a deep understanding . In fact, some large white goods business day is also something better.
Peking University Guanghua School of Management Professor, "North
Business
Review "He Zhiyi, managing editor of the" most popular industry in 2005, "the title given to the Chinese home appliance industry. Professor Ho wrote in his article: "After a price war, marketing warfare, research and development after the war, China's household electrical appliance enterprises to profit from the plight of low to stand? The answer is the strategic transformation."
How to change? Where transformation? This is the confusion of many businesses where white goods. Will
Air conditioning
White
Panel
Become like a little color is irrelevant to the refrigerator to join energy-saving concept
Consumption
Are difficult to visually feel the … … as a traditional home appliances, digital and other new technologies with a connection to do some grafting is often expressed as the sporadic use of new technologies, not as black as to point the revolutionary appliance, "destructive" in technological change. White goods companies face Biede red, but still can not find the door that the door of technology.
Siemens might be able to bring the practice of local white business confidence and encouragement. Upgrading technology could have a striding, and seemingly no room for white home appliances still have a bright future, the future of refrigerators, washing machines, air-conditioning is also possible, as today's flat
TV
Traditional CRT TV, launched a revolutionary, destructive alternative to boom. Such as air conditioning hook can be done extremely small, extremely thin, could be free in every room
Mobile
… …
Question is, how to get similar "disruptive" technologies? Local white goods business to grow from the birth, also 20 years time to cope with the frequent during the price war, not the accumulation of family property under the rich, like Siemens to do that with his own power, is clearly unrealistic. The Government set up the stage, set up innovative public technology platform, may be useful to try. For creating, maintaining, "Chinese appliance capital", the Guangdong Shunde District Government and the Guangdong Provincial Science and Technology Cooperation Office, established in 2005 the South China Institute of appliances, the Institute will focus on intelligent information appliances, green household appliances, energy-saving appliances, health household appliances, household appliances and other areas of new materials R & D and industrialization. This is undoubtedly a lot of white goods Shunde enterprises with strong backing.
Siemens moves
another look. August 2005, Bosch Siemens Home Appliances Group
Investment
1 billion yuan to build the BSH Home Appliances in Nanjing
Electrical
Park is completed, and Siemens in China has mature refrigerator, washing machine business is different from the second investment is mainly used for
Kitchen appliances
, Vacuum cleaners
Iron
Etc.
Small appliances
Product development and production.
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