Copywriting Tips on Creating Winning Headlines
Writing an effective headline is important, whether it’s for your sales letter, blog post or a simple ad that you post on classified site. If your headline doesn’t grab their attention you aren’t likely to see a big response. Half of the battle of gaining prospects is getting their attention with your headline. No matter what you’ve been told, the fact is that writing a strong headline is not all that difficult. You just need to be ready to put enough time to come with the right one.
You need to realize that isn’t important for your sub headlines to support your headlines. One method that’s important to utilize is having a sub headline right after your main headline to reaffirm and expand on what you said in the headline to begin with. In a way, your sub headline plays an important role in making your prospect understand the value of your product and what kind of benefit your offer. However, use a sub headline wrong and it can kill a campaign. Be sure you are using the sub headline following the headline in order to avoid any conflicting contrast between the two.
Inserting “quotation marks” in your headline can be very helpful. This is a tactic that has been used by copywriters for ages and they’ve always gotten great results. When you use citations, your headline looks more verbal and sounds like a testimonial. Readers will be more inclined to trust what you’re saying, even if they aren’t consciously aware of it. This will improve your conversions, even if it doesn’t sound like it would make much of a difference. Also, make sure the first letters of each word in your headline is capitalized -it’s really important.
Lastly, when you get feedback from customers, put it to good use by using testimonials for your headlines. A bona fide testimonial that glowingly describes your product is hard to beat. The reason why this works is because we’ve been accustomed to believe the third person in the picture, and give more value to feedback from the others before buying something. Not only that, your prospect will be able to connect with it instantly, which makes it newsworthy too. You can do something that’s just as good if you lack testimonials, which is to give a free copy of your product to an expert in your field and, if you receive a comment that praises your product’s benefits, use this for your headline.
This article was meant to help you understand the importance of headline writing. No matter what kind of target you are aiming at your ultimate goal is converting visitors into customers. Even if it’s a small ad that you’re writing, the first thing your prospects will see is the headline of your copy. Your sales copy will do the rest of the work if your headline can just get the prospects inside the door. Once you master the art of writing good headlines, you’ll be able to increase the response to your copy or your ad by just making a few tweaks here and there, which isn’t really that difficult.
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