Finding Affordable Inventory for Your Fashion Clothing Store
The retail industry has been taking massive hits in the last couple of years and in particular stores and boutiques that sell the latest in fashion clothing. In order to stay in business, most boutiques have had to seriously reassess their sources and the way in which they shop for and buy the fashion clothes that the put on their racks for sale.
There was a time when the fashion boutique could afford to buy from most suppliers and simply pass the cost on to their customers who were more than happy to pay the price of looking beautiful in the latest fashions. This went on for many years as no woman wants to have a wardrobe filled with last year’s fashion or worse nothing to wear. Price was no object and the number of fashion boutiques in any given city flourished.
The downturn in the economy seriously affected the retail trade and none more than businesses that deal in “non-essentials” such as high fashion clothes stores. Many of them simply closed up shop, locked their doors forever and walked away. This was both bad news and good news for the industry as it left fewer stores to carry the latest fashions, but those that survived did so because they learned how to approach the way they bought their inventory from a new angle.
The world has learned that the Internet is the only place to shop for almost anything they need. They have also found out that if you want to get the best price on the things they want or need, they will find it on the web. If you are in the retail fashion clothing sales business, you need to learn to follow suit and put the power of the web to work for you.
While you may have a regular supplier for the different lines of clothing you sell, this does not mean that you cannot branch out and increase the number of lines of clothing you have on your racks. If you want to stay in business and turn a profit, diversity is the name of the game. No retailer can afford to stick with lines of expensive clothing that only sells a few items each month unless they have other lines that are of like quality and appearance, but were purchased at a more affordable price.
When you can buy entire lines at prices that are well below wholesale, it gives you the opportunity to pass these savings on to your customers in the form of prices that they can still afford to pay. If your customers find that you are carrying a variety of fabulous clothes at prices that will allow them to refurbish their wardrobe, you will have them coming into your store in droves and this is good for your bottom line.
If you are going to buy your clothing inventory from an online wholesaler, you should be looking for one that is going to a wide selection to choose from. Since your boutique carries women’s fashion clothes, the company you plan to buy from must be able to sell you everything from panties and bras to pants and dresses.
More than this, you cannot afford to be buying last year’s out of date styles. Your customers are not interested in buying this type of clothing unless you are going to offer it at prices that are too low to resist and there is not much money in this type of sale. If you want your store to stay profitable, you must have the latest styles on the racks. You do not have to carry designer labels to succeed, but you cannot expect to make money if your clothes are not cut in the latest fashions and styles.
So where can you go to get the latest fashions for your boutique where you will always be given the red carpet treatment? When you are ready to stock your boutique with the hottest styles and colors in your store and pay less than wholesale prices for everything you buy, there is only one place online to shop and that is Primetime Clothing.
We carry hundreds of items of clothing, fashion accessories, jewelry and cosmetics that are priced below wholesale. We also offer an extra 15% discount on your first order to help you get started and put a fresh new inventory into your fashion boutique and give your customers something new to look at every time the come through the doors.
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