What is French Roast?
It is not uncommon to see some wincing when you mention French Roast coffee.
The truth is that many people have a low opinion of French Roast Coffee as a bitter and burnt coffee. Surprisingly, a high quality French Roast Coffee is not heavy and bitter – but this has not always been the case. The French Roast earned it’s reputation in the early days as a way to mask poor quality coffee
The Term French Roast comes from the roasting which was done until the beans were very dark. France got their beans from their colonies in North Africa and the beens were not of good quality. Go figure, start with low quality beans and then practically burn them and you have a recipe for a big cup of wince.
French Roasting quality Arabica beans is a whole different story. Dark Roasting unlocks some of the deep tones in the coffee and makes for a beautifully smooth and memorable cup of coffee. What causes the bitter? The usual suspects are:
Low quality Robusto beans
Burning / over-roasting
The wrong grind for your type of coffee maker
Many of major coffee brands sell French Roast Coffee that is lower quality Robusto beans that are higher in caffeine and lower in quality and price, Some even, I shutter to say, sell it in a tin can. Others seem to be convinced that French Roast means burnt.
Take the time to prepare your French Roast coffee properly and you are in for a real coffee treat. We can avoid most of the pitfalls by buying only Arabica bean based French Roast, grinding it appropriately for our preparation method. Whether you make it in a drip coffee maker or go all of the way and brew it in your French Press you are going to love it. “Fuel for Life”
Now stop your wincing.
When you like the taste and sensory pleasure of coffee, an espresso machine in your kitchen offers a choice of coffee based beverages. You can also find a cappuccino machine to get you started in the morning.
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