Prevent The Marketing Blunder of Inconsistency In Your Web business
Carrying out business on the web is filled with many opportunities for mistakes, and inconsistency with your overall approach has to be an important one. Probably it is safe to suppose that it is only overlooked by many who write about business. One particular thing is sure, if you aren’t consistent with the strategy you carry out your marketing, then your business will be affected for it. The rationale for this effect is a function of human nature and how we see and feel about what we observe. Humans have a strange way of responding to the unfamiliar and things that take place that are out of place in some manner. The end result is we are likely to want to avoid seeing it, and that usually means leaving your site, blog and business.
Let’s take a look at an example of this involving the very common squeeze page situation so many of us are acquainted with. As you realize, online marketers send traffic to a squeeze page because they want prospects. Depending on personal choice, the marketer may put the fresh optin on a web page or other site. What is revealed after the squeeze page is the discretion of the particular marketer. The strategy and practice of consistency will come into play here in a rather significant way.
The dynamics here concern the format, design factors and colors of the squeeze page and the site that appears after that in the browser. If the difference is enough, then that is definitely inconsistency and will generate an uneasy affect on the audience. As you may already suspected, if you model the squeeze page so it is a lot more congruent with the next site, then that uneasy feeling will not take place.
Nonetheless the above case is relevant to other areas affecting affiliate marketing. Making review sites has been a very popular method, and usually there are several links to outside product pages. It is merely not practicable, or wanted really, to make a duplicate of a vendors site or contend with the case of multiple vendor sites. What is possible, and effective, is to produce a site so it does deliver a smooth transition to the sites you are linking out to. It is easy to avert an uncomfortable problem between designs and colors, and you can have something that is somewhat neutral looking. We realize there will be certain interpretation concerned in this situation. So the best tactic is to at least try to minimize the contrast as much as practical.
The following important consideration is all about marketing messages by way of the written word. We seldom see any glaring cases of inconsistently written marketing communications involving email marketing. Nevertheless you can induce problems in what you promote to any audience if it represents an uncommon or significant departure from what they’re used to receiving from you. This happens to some amount, but it is not anything we might call unrestrained or a widespread situation. But it does occur, and the essential point is that you are now knowledgeable of it and can very easily avoid this conversion killer.
Author is an expert writer on how to get sexy legs and nail styles.
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