Using A Backlink Checker To Investigate Web Presence
When developing a website, web developers must be concerned about their website presence and search engine optimization (known as SEO). To learn this important information, a developer can use a backlink checker.
The ranking of sites by search engines is an extremely important measure of the popularity of a site. This ranking is strongly affected by backlinks. This term means the originating site of a link. That is, for one site linking to a second site, the second site can be thought of as having a link back to the first site. This shows that site A believes site B to have meaningful content, probably relative to the content of site A. Most search providers recognize these imaginary links as a form of positive value for the linked website, and give the linked site higher ranking.
Although such links are very valuable, they are not all equal. Because the method of using reverse links to determine site ranking is known by many people, some webmasters attempt to manipulate the method results. They spread links that point to their sites to many different places using various techniques, thus artificially increasing their number of incoming links. These links are not meaningful links representing true value in the linked site.
Advanced search engines like Yahoo and Google have methods to differentiate between meaningful links and linkspam or spamdexing. Too many valueless links can actually decrease the ranking given to a site, thereby having the opposite effect. Because of this, offers to purchase or share links with other sites should be considered carefully. While sharing links with other respected, related sites can be a very useful method for spreading knowledge of the site and increasing ranking, sharing links with poorly ranked sites can spell disaster.
While the number and quality of these links is very important, there is no simple way to detect them. Because the target defines them, not the source, there is no truly effective tool to show reverse links to any particular domain. A backlink checker uses multiple methods to find some of the links that lead to a given domain. Different checkers can give different ideas of the number and source of the links, but no checker shows them all.
All search providers show more or less different results. This is due to the method of operation of search engines. They all use indexes of pages and contents previously read by their crawlers, and all crawlers are different. Therefore, many backlink checkers make a distinction between search providers, and show which providers gave which results.
Both free and non-free checkers exist. For the free versions, many allow only a certain number of visits per hour or day. Many free checkers are provided by sites also selling SEO optimization, hoping to collect customers from visitors who found unsatisfactory results.
A useful backlink checker gives a webmaster an idea of what their site looks like to search engines. Without one, the webmaster must hope or guess at the popularity of their site and the quality of incoming links. If a checker shows too many links of low value, the webmaster may attempt to contact the low value pages and get them to delete the links. On the other hand, if the quantity of links is low, the webmaster can take steps to get more links from other, related sites. Backlink checkers give webmasters the tools to make smart choices about marketing their sites.
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