Multi-mode gas water heater: Technology is very little more business and more – gas water heater, forward – household appliances
Need for strategic brand, according to Shanghai
Marketing Planning agency recently compiled "2009 ~ 2010 Gas Water Heater Industry Market Monitor Blue Book "shows that gas water heater market share in China in recent years have maintained 15% to 20% of the impressive growth rate in 2009, the National Gas Water Heater Sell Grew to 800 million units. Are the result of this rapid growth, the Blue Book in the analysis mainly for the following reasons.
First, pull the housing market. The real estate industry in 2009 greatly stimulated the rapid rebound of a gas water heater market sales. In particular, one, two urban consumption remains dominated by gas water heater.
Second Appliances to the countryside Stimulation. 3, 4 rural market has been a gas water heater in the blind spot. As a policy driven home appliances to the countryside in 2009, the three developed regions, four rapid market penetration rate of gas water heaters, sales quickly enlarge.
Third replacement. Secondary urban households gas water heater replacement products, but also drive the market significantly increase sales of one of the reasons.
Industry experts believe that with the state, "urbanization" and home to the countryside policies of further strong boost in 2010, gas water heater industry in China will have even greater market potential.
Products serious homogeneity Analysis, according to authorities in recent years, although the rise in gas water heater industry to speed up, but compared with the Solar water heaters And Water Heater , The growth rate significantly lagged.
Reason, senior brand marketing, strategic management expert, the best strategy for brand marketing planning agency CEO Bo Feng believes that in recent years, the rapid development of gas water heater industry, the main benefit from the external environment of the driving reason why the relative increase in solar and electric water heaters to lagging behind, in addition to consumer habits and use of environmental factors, product technology is leading to the homogenization of once fell into a gas water heater industry, the relatively slow development of the root causes.
China's current gas water heater industry become a common practice due to technical plagiarism phenomenon, growing homogenization of product technology and eventually led to the situation of the whole industry into a vicious competition. Therefore, only raise awareness of technological innovation, strengthening R & D investment, all solution homogeneity that exists within the crux of the relevant favorable policies to the country driven by the rapid development of better.
The same time, Bo Feng also pointed out that in the current context of homogeneous, with independent intellectual property rights for the products of technological innovation is especially scarce, the first to develop innovative products, who will be the first to win the market opportunities and subvert the pattern of brand competition industry, a new generation of gas water heater industry, the real leader.
Multi-mode gas water heater technology collapsed
The face of strong external factors driven by the gas water heater industry, many companies are intended to capture short-term profits by opportunism, enhance the bombing-style terminal and short-term promotions to build brand awareness, but does not focus on technology development and enhancement of quality control .
Industry in such a bad atmosphere, gas water heater industry as a pilot enterprise forward resisted the temptation of all the external short-term, hard at studying technological innovation. With the military background of the country's leading technology research and development, a number of independent intellectual property rights of the multi-mode gas water heater was born in the forward successfully. Gas water heater multi-mode forward after many years, dozens of top experts at home and abroad research with great concentration. Multi-mode gas water heater products to the industry leaders in the advent of technological innovations, a fundamental solution to the current gas water heater industry bottlenecks exist within the development, marking the gas water heater industry in China has come a new technology breakthrough of the road, so that gas water heater industry to re- Back to the fast track of development.
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