Choosing the Right Envelope for Your Business Needs
In running a startup business, there’s always the need to project a professional image in order to be taken seriously, both by prospective customers and potential partners. This is why new business owners always make it a point to put extra work on every aspect of their venture. This includes taking advantage of communication channels like mailings and direct marketing.
All businesses have communications to send to customers and partners. Naturally, every letter should be sent in an envelope. Envelope printing plays a crucial role in getting your mail opened and read. To this end, professionally printed custom envelopes have a better edge over plain blank envelopes. Why? This is because custom envelopes convey authority and professionalism. Sending letters with your company logo in the envelope gives off an impression that your mail carries something special and important.
Professionally printed envelopes can motivate your recipients to open your mailings. As such, you need to have a set of envelopes to use for various functions to make them more effective. As a business entity, your communications are focused on sales and corporate.
Corporate envelopes
This type of envelope reflects the brand and image of the company. It is usually used to hold important company files and documents. With its customizable specifications, corporate envelopes most recognizable feature is the company logo. Design a logo that is consistent with the ones you used for your other marketing materials and include it in your own custom envelopes. You may choose full-color printing so your will stand out. Full color printing will also make your other graphic elements appear more dynamic. Design elements such as swooshes lines, and circles works best in color. Just make sure that they go well with your corporate identity.
Sales letter envelopes
In sending your sales letters, you have two options. Either you send them in customized envelopes or in blank envelopes. When you customize your sales letter envelopes, you can have your slogan or a teaser copy printed on the front. Other businesses would take the idea to the next level and even print their offer right there in the envelope itself. While there’s nothing with these practices, there are marketers who prefer blank envelopes. The idea is to make their direct mailings to look like personal mails. If you are going for this strategy, you can even make it appear more personalized by handwriting your prospect’s mailing address and your return address.
If you are launching your direct mail marketing campaign, which envelopes are the best to use? The blank envelope or the customize one? The answer would be both. If you have a highly-targeted mailing list, you may conduct separate tests between smaller segments of your target audience. Send your customized envelopes to some of the recipients and let a few others get your plain whites. Implement a tracking system and monitor the response rate from each strategy to see which performs better and determine the reason why. Use the results as the basis when you start a full-scale campaign.
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