Exactly why Marketing and Advertising Consistency Can Make A Difference In Your Small business
You will discover a number of important elements of online marketing that are not commonly talked about, and staying consistent in the course of your marketing is one of them. We do not know why this topic does not get more interest because it is definitely deserving of it. One particular thing is sure, if you are not consistent with the way you conduct your marketing and advertising, then your business will suffer for it. Underlying the good reasons to pay attention to this relates to the way humans view their world and then respond to it. When our experiences aren’t what we expect, based mostly on prior experience, then it leads to uneasiness and may unconsciously seem illogical. The end result is we are likely to want to refrain from seeing it, and that means abandoning your website, blog and business.
It is a great idea to present an illustration, so we will look at the simple optin situation that uses a squeeze page. Usually a business will drive visitors to a squeeze page to capture contact details. Immediately after a prospect opts in, then frequently they will be shown a site that contains a sales letter. Of course what is provided after the person subscribes is the marketers decision. This is the common situation where consistency is extremely important as we will speak about next.
The characteristics here concern the format, design elements and colors of the squeeze page and the site that appears after that in the browser. If the difference is enough, then that is definitely inconsistency and will generate an uneasy influence on the audience. As you may currently suspected, if you design the squeeze page so it is a lot more congruent with the second site, then that discomfort will not occur.
However the above case is relevant to other areas regarding affiliate marketing. Review sites are common because they can be extremely effective, and the common scenario is for a review page to have at least one outgoing link to a seller site, if not more. It is merely not practicable, or wanted really, to make a duplicate of a vendors site or cope with the case of multiple vendor sites. However you can develop your review site in neutral terms that function to blend well with various other sites. The main point is to never cause a huge contrast since your site is considerably different from anything else. You will want to make an effort to determine how well colors, structure and overall designs can be fairly inconspicuous so they avoid clashes. So the best solution is to at a minimum try to decrease the contrast as much as practical.
Another critical area concerns how you talk to your readers and subscribers if you have them. We rarely see any glaring instances of inconsistently written marketing communications concerning email marketing. In contrast, we have seen many situations in which products and services were marketed that appeared way out of place and unexpected. In our past experiences, this is not a huge problem we see in email campaigns. But yet, we do see it at least once or twice a week, and so that only indicates there is a lack of understanding of the need to have consistency in all of our promotional funnels.
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