Emotion value-added of luxury
Luxury is no longer simply defined as luxury price.Such as Patek Philippe, Rolex, Omega, and other such world-class luxury brand watches that the product value has gone far beyond themselves,Emotional value of products so that people eager to buy them as to pursue art.today’s luxury market is so full of vitality.
Most of the earlier luxury because of their production, raw materials, location, or technology, services are scarce,and sometimes is even unique in the world,Therefore many people sought after that led to a serious supply and demand tilt, when the supply is less than demand,the product becomes very precious natural.
Today’s luxury emphasize emotion value-added.
Today’s luxury emphasize emotion value-added,build the product image, enhance the emotional value-added , and make it become the symbol of rich taste.Their success comes from the guidance of the trend, rather than to adapt the trend; They transcend the existing pop, rather than follow the popularity. Luxury products not only need to rely on innovation, but also need to bring consumer to create value-added sentiment and identity of products and brands. Then, keep the brand image building, product packaging beautification, social media publicity that is the key.
Products derived from the cultivation of individual cultures is also important, through a variety of clubs to gathere a group of crazy fanatics and even the formation of interest groups , and strengthen the unique cultural circles. At the same time, Products use the media to mobilize public opinion, the product’s personality culture has been spread.
You can have good quality, but you may not have distinguished lineage.Personalized product added the aristocratic atmosphere and history, then the upper class people would be scramble for luxury.
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