What is Your Angle in Your Marketing Posters?
What you have to understand about poster printing is that it is not just about creating the most beautiful print posters out there. For a true marketing poster to work successfully with an audience, you have to have a creative marketing angle to get them interested. So what is your angle in poster printing? Do you have one?
If you do not have a marketing angle for your color posters, do not worry it is not the end of the world. Let me give you a few common marketing angles that you can easily adopt for your custom poster designs. These can be effective for most posters so you should be able to try it out.
• The power word angle – One of the most common and effective marketing angles in poster printing is the “power word” angle. In this marketing design trick for color posters, you basically use power words to get people attracted in reading your color posters. Words like “Money”, “Free”, “Love” and “Guarantee” are just a few examples of power words that should make your color poster design more attractive. Use these words in your titles and you should easily get lots of readers to pay attention. It is a simple marketing trick but it works all the time. So you should definitely try it out.
• The shock angle –Another great marketing angle to use in poster designs is the “shock” angle. This is where you use a shocking or striking image or phrase to get people to look at your color posters. This can be really unusual image that people would not usually see, or it can also be a phrase that is pretty wild and controversial.
For example, in terms of images, some people use shocking images of disasters and scandals to get people to look at their poster designs. Everybody is fascinated with disasters and scandals, and most can’t but look at the shocking reality of these things. So if you have a shocking image on hand, you might consider using it for color posters.
Shocking words can also be a big attention grabber. For example, in a poster advertisement for pillows, the phrase “Did you know that common pillows can hold 1 billion or more dust mites and bacteria?” can be a powerful and shocking statement that get viewers’ attentions. If you can compose the same kind of statement for your own color posters, this can really be a bit advantage.
• The funny angle – You can of course also use a funny angle in poster printing. Everybody wants a good laugh and as some people have said, laughter is the best medicine for a lot of people. So if you have a funny image, or you have a funny joke in mind, you should try and integrate that into your own custom poster design. Not only will your color posters be entertaining to people, but they will also be memorable to most, giving it an extra edge in the market.
• The beauty angle – Finally, we have the so called beauty angle. People like seeing lots of beautiful things in a poster. Beautiful locations, gorgeous models, fantastic photographs and other types of great images can be quite the draw for a color poster. If you have great images that you can integrate into your poster messages, you can use them to your advantage as distractions to people. Once people are distracted with your beautiful images and graphics, and then can then slowly pay attention to your poster image. It is simple, but it will get the job done.
Great! Try to test out and pick one of these marketing design angles for poster printing. It should give you a more purposeful way of composing your color poster designs.
This composition is projected to give the readers information and tips on how to print posters.
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