Offline Marketing To Expand Your Customer Base
There are some smaller businesses that are content with their present level, however they definitely are in the minority because all the rest will always want more business. One largely untapped market segment for net businesses and marketers is the offline market.
It is amazing at how few IM marketers are going offline to capture traffic to their online offers, and that means incredible potential waiting for you. You can get yourself in front of tens of millions who spend most of their time offline.
Do you know how handy your company’s business cards can come when you’re trying to use them for offline promotion? You probably already know what to do, but we will still tell you to get a card holder and give your cards to anyone you meet. You can have really nice cards made up or just keep it simple, and that is totally your call.
Make it a point to engage in business related networking so you can meet as many people as possible. Thanks to the smart phones that we have today, people that are interested in your company may visit your website right there and then.
The communication standard for tens of millions of businesses remains with email, and we do not see that changing in the foreseeable future. But, due to the popularity of email, one unfortunate consequence is we are all bombarded with too much of it. So what we are leading up to is to think about returning to regular postal mail for some things. If the majority of your customers are local, then snail mail isn’t very costly. There really are a ton of possibilities including an offline newsletter, lead generation and regular promotions.
It is difficult to tell you what to do because we do not know your business. Whatever you may decide to do will reflect your business goals, but we urge you to think about using postal mail.
You can hire sales people to do offline marketing for your web business. It will depend on your product, but a higher end product can support a commission percentage payout. You could even be creative and have people generate leads, and then you can turn around and resell them for a higher profit. This is more of an advanced approach, but it can be a profitable one in situations where it can work well.
Take a look at your own web business and see if this is a feasible approach. Just focus on the method and what you are trying to get done, and that is the most important aspect of this. If you need to educate people about your online business, then try to figure out a way to automate that part. Just keep in mind that you need to solve a problem or answer some kind of pressing question people have.
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