Invest Good in your Business Card’s Design
In business, it’s all about first impressions. If you can achieve this, it would be easy for you to stand out against your competitions and build a good customer base.
To many business owners though, creating a good first impression is a struggle. But with the technology available today, everything would be easy. A good place to start is with your business cards. As the material that delivers your contact details, a good first impression should start with your cards. From the moment your customers look at your cards, they should immediately get encouraged to do business with you.
You have two options in creating your cards: hire a pro or do it on your own to save some cash. Whatever you decide, there are some important considerations that you need to think about. Remember that your cards will be the most important marketing material for your business, so you need to invest extra effort in the design. The following are some ideas you can consider:
Tip # 1 – The choice of card stock. This is basically the first thing you need to consider. You have a lot of options in the stock to use: paper, plastic or wood. Plastic cards can last longer that other cards as they can withstand wear and tear better. Depending on the type of business you have, the right stock will add appeal to your card and leave the lasting impression that you want.
Tip # 2 – Writing the content. This is perhaps the most important thing to consider in your cards. You need to decide what details to put in your cards. Of course, your basic contact details have to present in the business card templates. This includes your name, business name, contact numbers, email address, and web site. But remember that you cannot include all information in your cards. You have to consider what your target customers will need in order to contact you. Decide also the nature of your business and under what circumstances your prospects will use your card.
Tip # 3 – What should be the size and shape of your cards. In the US, the standard card size is 3.5 inches by 2 inches. This is the size that fits in all card holders. But if your desire is to create a good first impression, you can create a unique card with jagged shape and slightly bigger size. Remember though that a unique card will cost extra and will be a bit hard to keep in standard card holders. So, before you create your unique cards, make sure that you have the money to do them and your purpose is worth it. Otherwise, your cards can will only get thrown out easily.
Tip # 4 – The design and color. It’s important that your cards are organized, readable, and neat. The crucial details have to be highlighted to make sure they get noticed. A background design is ideal, but make sure that the overall of the card is not too crowded and confusing. When choosing colors remember to pick the one that best reflects the nature of your business. Although full color printing will make your cards more attractive, they can cost a lot so you have to ensure you have the budget for this type of printing before using it. If you have a logo, don’t forget to include it in your cards. This will help a lot in building your identity.
More tips and information’s on how to make economical but winning business cards can be found at online printing business cards.
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