Key Points in Business Card Design
Despite what others claim, designing business cards can be easy. Although some skill is needed, if you have enough patience and willpower, you can get the job done quickly and effortlessly. The design process can actually some time, but the end result will surely be something you can be proud of.
If you are ready to design your own business cards, here are tips to help you through the process:
Make sure your cards are easy to read. The main purpose of your cards is to communicate your contact information so people can easily reach out to you. For this reason, it’s important that your information is easy to read. It’s not advisable to use all caps in the wording of your cards. As much as possible avoid the temptation to use fancy fonts. It’s best to stick with the simple fonts such as Times New Roman or Arial. Make sure the font size is also legible for people of all ages to read effectively. Pick a color that is readable. It’s best to use dark color in a light background.
Think of your customers when designing your cards. They are, after all, the ones who will read your cards. Think of what will attract your customer’s attention. Is it fancy images or simple designs? It’s important that you study your target customers in designing your cards. Find out what will motivate them to keep your cards.
Keep everything simple and direct to the point. Nothing can discourage your customers easily than a confusing card. Just put details that you think are necessary and leave the other details in your other marketing materials. If there’s no need to put your home address, then don’t put it in your business card templates. It will only make your card look cluttered.
Pick a paper stock that allows for writing. Some people want to write something at the back of the card to remind them of the owner of the card. Make this possible in your cards by choosing a paper that is not glossy or metallic both in front and the back. If you want a high gloss card, make sure to leave the back side uncoated so it can still be written with notes.
Take advantage of the back side. It’s important that you make use of both sides of your card. The back side can be used to provide additional information about your business. This can be in the form of a list of your products or services, a map to your location, coupons, or a list of emergency numbers in your area. This would surely encourage your customers to hold on to your cards.
Review your card before final printing. If you decide to create your own design, review it before final printing. Ask someone, preferably a professional in the design area, to take a look at your design. They can give you advice on how to improve your design or how to save on the printing cost.
Update your cards. There will come a time that you would change address or telephone number. If your contact details change, it’s important that you change cards right away. Get new cards at once. Don’t let outdated cards hold you from achieving success. Do it now before you start losing customers.
Try to check out this page for more eye catching and free business card templates.
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