Choosing SEO or PPC: Advantages and Disadvantages of SEO
In another article we discussed the advantages and disadvantages of PPC advertising. Now we will discuss the advantages and disadvantages of search engine optimization (SEO). Search engine optimization is simply making your site relevant to your market so that search engines can find and display your site when a searcher types in a phrase related to your site. These listings are displayed in the organic or search listings.
We will start with the advantages of SEO over PPC. They are:
1. Organic searches result in 70% more traffic than PPC traffic – It’s a proven fact that 70% of searchers will not even visit a paid ad.
2. SEO has longer term of benefits compared to PPC (more stability).
3. SEO traffic results in at least a 25% increased ROI than PPC
4. More stable (PPC positions change continuously)
5. Not subject to click fraud by competitors
6. If done properly doesn’t require daily management – Of course regular attention should be paid to SEO, but not as dependent on daily monitoring.
7. SEO costs are predictable
8. Increased visibility of your brand
9. Trusted by searchers over PPC
Overall SEO is much preferred in cases where you are looking long term permanence and visibility in your market. There are some temporary set backs as in the time to rank for a particular phrase but these are rewarded later with increase value over time.
So here are a few drawbacks to SEO:
1. Takes time to rank (not an overnight process)
2. Rankings can be quite complicated if the market is very viable.
3. Changes in search engine algorithms can change and alter results
To overcome disadvantages it is quite helpful to have a really high quality site that is popular. Being very appealing to your market or audience is the key to obtaining this popularity. A true Orange County search engine optimization professional can help you make and informed decision about which option is best for you based after an in-depth consultation.
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