Email Marketing – The Right Way
The digital age is really a great asset for marketing in the travel and hotel industry. It makes promotion and communication much easier than before. With the personalized medium of email, it really is a lot more easier and far better to communicate for hotel bookings. Nevertheless, as with any other innovation, hotel email marketing may also be misused for illegal and suspicious activities. Therefore, it really is essential to find out how to go about hotel email marketing in the right way.
First and foremost, along the way of any medium of marketing it really is important to achieve the trust of the consumer, which in turn enhances the respect that customers could have for the company. Also if the marketing for a hotel will be carried out through the personalized type of email, the company really should exhibit a higher degree of professionalism. This professionalism contains a thorough and friendly(but not over-friendly) method to advertising the product, with this case the hotel. Among the main rules in business is always that one needs to remember that the customer is actually wiser in comparison to the vendor. Thus, there may be simply no use trying to rope in customers through tall claims, particularly through the form of email marketing, in which the potential customer might be free to ignore the marketing email simply by reading its title.
Which brings us to the subject of naming the promotional email. All the business of copywriting is to come up with catchy and persuasive lines and phrases that interest the customer and persuade him to acquire the product. The same goes for email marketing for hotels. In case the hotel already has a sophisticated theme and promotional package, the marketing email can easily work along those lines. The idea is to be very direct and still persuade the email recepient to read more and actually think about the package that the hotel informs them regarding through the email. The subject of the email should not be boring or cliched. It will not be stunning or provocative, that might draw the recepient’s attention, however won’t always win his or her trust and respect for the hotel one is marketing for.
Following, the body in the marketing email needs to be simple and lucid, as being the online reader posesses a very little attention span. The theme of the email may suit with the marketing theme of the hotel. It must absolutely have the contact details of the hotel- its address, phone number, email address. It must, most clearly, include the link to the hotel’s website. No excess information is needed. Other pop-up ads are again things that the email recepient will probably be irritated by and will prevent, and so to keep up a secure and elegant marketing campaign for one’s hotel, prevent some other promotional ads.
Last but not least, usually do not try to tempt the potential customer with impractical offers. There are many tourism companies who try to fool customers by means of tempting provides which in turn hide their sinister ulterior motives. Efficient websites like google have means to categorize such marketing emails as spam, yet poor marketing may also spoil the image of real hotel campaigns and may result in being classified as spam.
Travel Spike is the leader in interactive online travel and tourism. Travel Spike works with hospitality companies and travel clients and offers custom marketing and technology solutions for CVBs, tourism boards, and DMOs. We are interactive travel experts with experience in Web 2.0 media, social media marketing, hotel email marketing, search engine optimization, marketing, advertising, and public relations. We work with travel, tourism, hospitality companies and travel suppliers all in the digital realm.
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