Different Lenses for User Centric approaches
User centricity looks at the individual being at the center of systems designed around her and provides a new vantage point designed for web based associations. As the web’s ubiquity becomes a given and an increasingly growing part of interactions is web based, the issue of user centricity takes a more significant meaning, not just as a design principle. In 21st century web and business culture, user centricity and trust become essential elements, combining philosophical, social, economic, technological and design approaches.
The moment the user is really at the center, user centricity entails balancing the interests of all parties engaged, users, providers, institutions, architecture designers by way of looking at all as equal partners and respecting the rights and interests of all, through transparent mechanisms which improve faith.
Icentered takes a prismatic view of the individual as the hard core nucleus of any user centered system. It represents the individual in the conceptualization of a user centric blueprint. How the world, interactions and relations should be seen through this lens, once the user is really at the center, with the reins of control in her handles.
Icentered concentrates on the user centered prism from the user’s lens, on the individuality associated with every user, where reversing the paradigm to get the individual at the center is purely natural. User’s data, user’s context, are their own. Users actually own it and they are the only ones who can proactively manage their privacy and sharing.
Icentered elaborated on the standard list of values and concepts that are in the middle of icentric blueprints:
• Open ended systems, interoperability protocols, design premises.
• User control over data, privacy, identity management…
• User controlled data portability
• Transparency
• Users own conversations, interactions, privacy and sharing
• Simple, intuitive usage design and inclusive user experiences for the weaker digital populations.
User centricity in existing paradigms is based on top down siloed approaches that claim to be focused on the user, but confuse users with consumers from a corporate/institutional point of view. It is motivated by hegemony wars and business dominance of corporate and service providers, that do all they can to cultivate approaches that put constraints on customers’ disengagement, as they try to keep their customers captive for corporate profit building plans. It is in complete contradiction to the open, free and transparent spirit and culture of the web and of us, its users.
For more information on user centric web from an Icentered point of view, the social, marketing, philosophical and user centered aspects, you must check out this – http://www.icentered.com
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