Chengdu States United States: Who won the consumer who will have to win the market – the country the United States, the market, consumers – HC Network Appliance Industry
Capital + Management + Talent = NO.1
Who won the consumer, whoever wins the market.
How to compete in the new year to stay ahead of advantage? Word: "integrity as a foundation, the strength to do security."
2006, the
States United States
The end result of positioning in services marketing, service will become more full, fine. Since last October the country since the US-devaluation membership, the country received U.S. service project more public recognition and participation. At present, Chengdu, China more than 20 million U.S. members. Member points arrived in cash, points for merchandise, customized services integration activities by shoppers. This year, membership will continue its series of special activities, striving for a return visit for all consumers.
GOME great strides this year, will continue to develop, in addition to some good in the central city location to shop, the mature secondary market that we will all enter, leave a not.
Mix in the product mix will increase digital,
Communication
,
IT
The proportion of products, and Chengdu, will introduce the new field has not appeared to provide the consumers most in need of goods. This year, the U.S. still will not relax the network layout. Specifically including the consolidation of existing networks and network expansion in terms of both market segments while further improve the single-store sales, while net to start the whole layout of Sichuan, the new mall to open 10 more, occupy more than 60% retail market share.
GOME what magic weapon to ensure that the development pattern of 2006?
Capital + management + talent, first of all we have abundant capital for protection, strength and talent to rely on the use of local scientific and systematic management. States United States personnel turnover rate is very low, this is our corporate culture and business activity increased employee cohesion.
19 years of rapid development, China is the last word the United States familiar with the price, service is the major principles. As the leader in home appliance industry, the country has the responsibility and obligation to the U.S. for consumers and create more high-quality shopping environment. Competition heating up appliance has become an indisputable fact, but the country's development in the United States for 2006 is still full of confidence.
Size of the force
Recently, the domestic appliance market has been in the transfer of "
Air conditioning
To price increases, "the message. However, market pricing, despite the overall price slightly floating air-conditioning, but did not like the person before the industry as quickly as expected, a fierce. Why the surge in prices of upstream manufacturing companies, not to the public Consumer bring strong shock? I think a very important reason is that middle and lower reaches of the control chain stores on price, dilution factor of the price hikes huge impact on the market. This is a powerful home appliance chain more powerful scale evidence.
From the Chengdu market, the home appliance chain competition, rapid growth, greatly reduced the people to buy household appliances in terms of cost of living expenses. And now, almost to the low-price competition limit, even if blindly adhere to "no money", "no profit" or not in the market reflect number of advantages. Therefore, Suning view, to win advantage in the Chengdu market, the most important task is to first occupation of secondary and tertiary markets. In addition to major cities in the province, Suning stores are even open to the Wen River, Shuangliu. Also because of the formation of scale expansion in similar "air conditioning costs," such a market in flux, Suning have large eat, a lot of store goods, to maintain low-cost boldness, and strength.
Remove the expansion factors, at present, silent appliance store competition is also reflected in the service and store management. These seem more "soft" competitive factors, in fact, home appliance stores directly determine the survival of the state.
Battle has just begun
Now Chengdu and other domestic appliances market competition went to what extent? A few days ago, and Five Star in the management of personnel exchanges, Best Buy, some of the marketing managers think this is similar to 70 at the end of the last century the U.S. market.
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