Pescod CEOs Lixing Hao: selling products is equal to "sell credit" – Duncan Pescod, Lixing Hao, air-conditioning – HC Network Appliance Industry
High raw material prices, yuan
Exchange rate
Enhance the international
Anti-dumping
Frequently took the lead to the implementation of the EU WEEE and ROHS directives, domestic chain channels to accelerate expansion, and the state to enforce new standards for energy efficiency and other negative factors are creating an effort to continuously increase
Air conditioning
Barriers to entry the industry, challenging the viability of air-conditioning business.
In many small and medium
Brand
Been eliminated. Have some mighty big brands into the
Operate
Times of crisis, and as the fastest growing industries in recent years, the most robust air-conditioning brand, Zhi Gao eventually jumped out
Price war
Worries, the air conditioning industry in 2005 retaining its position as the top four. Recently, high-air reporter and chairman of Lixing Hao Chi made some dialogue.
Selling products with "betraying the credit"
Chinese appliance: the air conditioning industry entirely by Gree,
Haier
U.S. air-conditioning and other large enterprises
Monopoly
Circumstances, Zhi Gao is how to break this monopoly? Lixing Hao: I started to "do" air-conditioning, stick to go its own way. Is another large advantage compared to, the only fight I am no match for the scale of them. But I think, the match is a teacher, I can learn from them, eventually catch up and surpass them! As long as our technology, quality and service industries must do the best we can be recognized by the society, which can be a little bit grow up.
Chinese appliance: the past two years, Pescod gradually gain a firm foothold in the North China market, which one of the reasons for that?
Lixing Hao: We do Pescod, products seem to do, in fact we are doing high-Zhi
Corporate Culture
, In this context has been recognized by the society, we sell products, but also selling to corporate culture, we do business must first do two things: life, work.
In addition, we manage the business to do two things, first is management of time, you want to manage the business on the first and manage time; the second tube is a good credit, we blog skilled are a prerequisite to society is to represent the Pescod not represent themselves. Step by step to improve our products and culture to be recognized by the community and word of mouth spread. Not the service is the best
Chinese appliance: different from other products and air conditioning products are semi-finished products, post-installation and after-sales service is particularly important, so the major air conditioner manufacturers are those firms "service" card, how do you see this problem?
Lixing Hao: In my view, after-sales service of "the service is not the best service." Because we sell a product, the product must be good quality control, bought a decade is not very good is not something wrong? If you bought after the bad how to do? Zhi Gao commitment,
Spare Parts
Lifetime free replacement.
Chinese appliance: the national service life under 10 years, Zhi Gao's "free replacement parts for life," specifically how to implement?
Lixing Hao: to be scrapped in the country parts of years in the consumer to achieve free repair and replacement. Some companies claim that service personnel do not drink a glass of water, do not smoke a cigarette, it is meaningless, the thing goes without saying, could it be otherwise. In fact, the most important thing is to solve a problem quickly, with the fastest solution, but do not have money, this is best.
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