The rural market, higher product quality requirements appliance – home appliances to the countryside, refrigerator – appliance industry-hc360 HC Network
Buy or not buy? This is a problem.
3 22, standing in Fangshan District, Beijing D. Phone stores Commercial Street entrance, Fangshan District, Shilou shuangliushu Yuan Chen villagers can not help but hesitated. His head in a "warm congratulations to Di ICT into
Appliances to the countryside
Channels of business "banner in the rain in the village makes it especially striking.
"I heard the now popular cottage, cheaper?" Chen Yuan Road to the side of people consulting. And let his hesitation is: buy the countryside
Mobile
The subsidy is easy to get? Phone quality and
Service
Guaranteed? Behind in Chen Yuan, is a country is in full swing in the home appliances to the countryside activities.
Rural areas require higher quality home appliances
Response to the economic crisis, nearly three months, the government and the poor export of home appliances business together, intent through their own efforts to sell the products of these companies thousands of households in rural areas.
Appliances to rural areas policy two years ago in Shandong, Henan, Sichuan, three pilot provinces, initially only
TV
, Refrigerator (freezer), mobile phones 3 products, 13% of the sales price for financial subsidies. To December 1, 2008, the pilot expanded to Inner Mongolia, Liaoning, Heilongjiang, Anhui, Shandong, Henan, Hubei, Hunan, Guangxi, Chongqing, Sichuan, Shaanxi and other 12 provinces, an increase of subsidized products
Washing machine
. Since February 1, 2009, the remaining 19 provinces and the Xinjiang Production and Construction Corps, work full start bringing home appliances. Meanwhile the countryside products added computers,
Water heater
And air conditioning.
Experts said bringing home appliances expansion project will bring as much as 30 billion yuan of domestic demand, it faces difficulties in the current export of home appliances, poor export under pressure to bring stocks, home appliances to the countryside by the macro-control to stimulate domestic demand , household electrical appliance enterprises will undoubtedly bring new opportunities to turn the corner. At the same time, the special market environment of rural markets, rural areas of home appliances for a higher quality requirements.
"We have done a lot of research before computers countryside work, found that the rural market and there is a big difference in urban markets, including the use, transport and logistics, etc., all products made on the computer is different from the city quality requirements. "Founder Director of Marketing Liuren Gang said.
Industry believes that demand for computer products to rural areas must have the same general differences in computer products, while ensuring low cost, the need to ensure the quality and reliability of the computer, the requirements in this respect than the average household and Business PCs more stringent. Such as the use of the environment in rural areas may be poor, dusty, chassis design requires greater consideration to the dust design, the best increase in filter to reduce the failure rate. Similarly, the rural network is not big cities such as stability, voltage may be more volatile, firms in this type of area configuration best to take the initiative to sell the computer the power supply circuit to enhance the adaptability of the voltage fluctuations.
Gree Electric Appliances, chairman of Dong Mingzhu
also believed that the rural market and higher quality requirements, in addition to countries in the tender to set the access threshold for foreign, such as energy efficiency requirements, but also the quality of products made in other higher requirements.
Changes starting from the source
It is because of the use of special rural market environment and market environment, the successful household electrical appliance enterprises have realized both rural and urban markets are different and have to take measures to the design of the product to be changed. They believe that quality assurance is the beginning of production, so the change from the design that is at the source.
Said, according to Dong Mingzhu, Gree's products are household electrical appliances to the countryside to meet the rural market, specifically designed and developed products. First of all, excellent quality. Gree air-conditioning products to rural areas all use the best components, such as compressors use high-quality compressor, refrigeration and heat strong, durable, long life; outdoor use high-quality galvanized sheet shell, multi-rust, anti corrosion; copper U-tube used grooved copper tube, refrigeration and heat efficiency.
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