"Adidas" "Puma" This is the same root fry – Sportswear, Men's, Women – Clothing industry
Few people know, Adidas and Puma sports two global brands, is a family 60 years ago by the pains and sorrows begin?
Herzogenaurach, southern Germany, Nuremberg is a strange town. It was a full German medieval style town, a small river town in the winds from over, both sides of the river were the headquarters of Adidas and Puma. As a continuing family dispute six decades, the town has been divided into two, both sides have their own bakery, butcher shop, bars and schools. The world's leading sporting goods company Adidas and Puma appearance, but also with the closely related family dispute. A pair of brothers from Germany, Adolf? Dassler and Rudolf? Dassler, 60 years in the 20th century were founded here, the two major sports brands Adidas and Puma. However, in subsequent career in business competition, the two brothers are full of deep-seated hatred, makes this town became known as "City of bent neck."
Have together Rudolph? Dassler and Adolf? Dassler, was born in a small town in southern Germany?? Herzogenaurach a shoemaker family. Brother Rudolf nickname Rudy, quite business savvy, love and human communication; brother Adolf nickname Addy, discerning mind sharp. Adolf as an introverted artist, and good conversation, talking funny Rudolph is a natural home of public relations.
1919, the World War I, Adolf he studied under his father became a shoemaker. With a high perception, Adolf craft quickly than his father, business is getting prosperous. The expansion of production, manpower shortage, so Adolf had the idea of occupation Lage Ge Rudolph. Fortunately, Rudolph's business intelligence here on its head. With his wisdom, the customer is always willing to spend, and that it was a good value. July 1, 1924, the brothers registered the Dassler Brothers Sports footwear, hand worked hard world. This small plant only processed without any brand of sandals, but also occasionally in the open places for those who dare to run the bold who spikes. Superior material, fine processing and good durability, is Adolf and Rudolf main purpose shoe business. Business acumen, scientific management strategies to Dassler Brothers Sports shoe business thriving, expanding plant and equipment continue to increase. Fortunately, durrus brothers and not complacency, but rather hands-on, regardless of shoe-making process or sales process well knows. Adi began expanding the business to worry: come a long way to keep business processes must work hard in the shoe. In Addy's arrangement, Rudolph take full control of the business, while Adi chose to pursue further studies, buried hard study, carefully read leather, management and accounting books. A painstaking research, a focus on sales, shoe factories run bigger way.
Dassler shoes a good reputation, and soon spread to the German track and field coach Joseph? Reichert ears. With his help, the brothers make their products successfully into the 1936 Berlin Olympics. African-American athletes into the Olympic Games Jesse? Owens (JesseOwens) one Olympics. Appears to act against Hitler, Owens became the first in Olympic history were a tournament four gold medals in track and field athlete, he is far to put those blue eyes, high nose, golden hair of athletes thrown in the back. So well hidden behind a secret that Owens wore Dassler is the production of running shoes. Since then, the Dassler brothers shoe famously.
Brothers split , However, did not last long. During World War II turbulent environment for the shoe factory was forced to stop production. Seems to be the luck of the attention, although Germany's Munich and other big cities have been bombed into ruins, but the town of Herzogenaurach is not war, Dassler shoe factory equipment, plant protection intact.
After World War II, Dassler began to divide within the family. May 1945, the unconditional surrender of Nazi Adolf resumed business with his brother Rudolf, shoe factory re-opened. In the Allied Adi shoe factory in question is an affair with the Nazis, after investigation, Adi was impunity, and re-charge of the company; Rudolph because of his brother being denounced as an American prisoner of war.
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