SEO for 2011: Self-Preparation for SEO Professionals
Surprises are yet to be unleashed… at least that would be the perfect definition of SEO in 2011. Prediction, practice and scrutinize – these are going to reign in professional’s mind. Already quite a few numbers of changes are seen to dominate this year or so – what bloggers, industry leaders, authors and experts have to say.
Well before we go ahead with new trends, let us have a flash back.
What was for 2010?
There was a completely different prediction, 2010-11 witnessed. Few of the remarkable observations were:
- Real time searches were prevalent
- Google was using real-time data from Twitter’s link graph
- Personalized searches got maximum credibility
- Google and Bing/Yahoo had a search share of 80:20
- Site explorer and link domains would loose importance
- Marketers were expected spend more on SEO
- Conversion Rate Optimization became popular practice
- Launch of Google instant increased ranking inconsistency
Over all these were the comments made by some great Tech blogs and SEO experts. However, let us proceed for 2011 to see what big difference we are about to anticipate.
Clicks and visits will influence rankings: Earning clicks will always have a direct correlation with ranking move-ups. It has been evidenced that Click-Through-Rate (CTR) (from SERPs of diversity of search resources) will be counted an important factor.
Google Local or Google Map will refine results:
Google Maps or Google local is no more restricted to as a way to find a new place. It will also be used to collect reviews and filter the information. The criteria could be features, pricing, proximity, open status anything. Search engines will apply important filters and feature-selection models.
Social search system will grow up: Popular ones like Twitter, Facebook, and LinkedIN are no more in nascent stage to be included in SERP results. Now one can find results based on his friends recommendations or search articles that his friends have shared in FB or Twitter.
Rank tracking will be through referral string:
Google is slowly increasing the percent of queries that contain the numeric position of the result in the referral data. It means how much information is significant to marketers or how much automated scrapping or requests goes through each day.
Software in SEO will gain:
It has been a long time observation that companies developing software and tools for SEO industries are doing well. Raven Tools, Searchlight, Search Metrics, Brightedge, Hub Spot, DIYSEO are becoming strong marketing tool.
Thus, 2011, though just started, but expected to come up with more news and uncertainties. If you can make a right guess, you are sure to win 2011. In need you can take help from a SEO Chicago company.
About the Author: Robert Johnson is a technology content writer who shares news on major website design updates. He recommends Chicago web designer – a Chicago SEO company offering white hat SEO services to their clients. You can hire the best of the web designer Chicago from them. To contact please make a visit to http://www.bitstudios.com/
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