Increasing Buyer Confidence with expert Internet Marketing
Those familiar with the retail market understand the concept of ‘Buyer’s Remorse’. It is not uncommon for online buyers to have second thoughts or hesitancies when navigating through a website. It is necessary for a Toronto internet marketing to dispel certain hesitations that buyer’s may experience and favorably turn their uncertainty into confidence.
Some of the areas that internet marketing services may choose to focus on in order to gain consumer confidence include:
The websites overall look and feel, including the “About Us” section.
Hyperlinks and Navigational tools.
Action Assurance Points.
Upcoming Information and Timelines.
Repeated Assurances at the time of Checkout.
Look and Feel / About US
A successful Toronto internet marketing will understand that consumers have a desire to feel good about the companies they do business with and therefore are likely to focus their design efforts on logos, professionalism and any other element that can be used to lessen the anxiety level of a potential consumer.
Think back to the last “About Us” page you visited, did a visual representation of the company’s staff and office immediately put you at ease? Visual pictures of the physical business are among the most commonly used elements by internet marketing services.
Hyperlinks
Neither a Toronto internet marketing nor a web marketing company would dare embed random links onto a page and then just assume that their viewers will be able to guess where these links will navigate to. It is imperative to the survival of any website that all navigational tools are user friendly and clearly labeled.
Action Assurance Points
A web marketing company wants site viewers to follow a specific plan of action and therefore have a necessity to include the appropriate assurance points. Such as: add-to-cart buttons.
To further this, a internet marketing services may choose to place an array of useful information in the area surrounding the add-to-cart button. This information can include:
Money back guarantees
The quantity in stock
Shipping times
Shipping methods and rates
Gift shipping etc.
Timelines
Anytime that a site viewer is asked to provide information it is important to reassure them as to what will happen next, especially if there is a product or service being sold. Consumers will want to know if someone will contact them and via what medium.
It may also be wide to advise them as to the sales process. Let them know exactly what they can expect.
Repeat Assurances
In order to enhance consumer confidence it may be necessary to repeat the assurance of a money back guarantee and secure encrypted shopping carts during the check out process. The shopping cart area is when most consumers give into buyer remorse and end their transaction, use this time to increase their confidence by reaffirming the most prevalent information.
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