5 questions for a better more impressive postcard design
Want a better and more impressive design for postcard printing? This is easy enough to achieve if you know what exact questions you need the ask when you face your own draft designs for postcard mailing. In this tutorial guide, I will give you the five most important questions that you will want to answer for that more impressive postcard printing design. Answer all these and you will get the right data and insights that will lead you to more impressive color postcards.
1. Are your images high resolution ones? – First, since color postcards are mainly about their images, your first question should be if your own images are high resolution photos or graphics. You might not know it, but the clearer or sharper an image is when printed, the better it actually looks even with any kind of image subject. That is why high resolution images and graphics are always a priority in color postcard printing. Try to check your postcard drafts and see if your images and the whole printing draft is actually rendered in 300dpi or higher. The higher the resolution, the more impressive your custom postcard should be.
2. Is the color quality vibrant enough? – Color quality is a very important part of a custom postcard design. If the colors are not rendered or inked properly, a great and impressive picture won’t make its deserving impact on readers.
So make sure you review your color values and see if it indeed representative of the reality that it is portraying, only in a brighter more vivid light. If it is too dark, or it has some colors that are just off to the overall theme, then you might want to use another kind of photo or template. Believe me, you will not want to invest in postcard printing if the color quality is not good and vibrant enough.
3. Are the fonts appropriate? –Next, ask yourself if your design uses the appropriate fonts. Do not just use those old “canned” fonts like Arial in your design software. Be creative but also be practical with the use of fonts. Use something fresh and new from the Internet, especially the ones that represent web 2.0. Besides that, make sure that you do not get TOO creative in your designs by choosing overly wacky style fonts. Try to find a balanced and modern style font that is well appropriate for your postcard theme.
4. Is the main object the postcard emphasized? – It is also important to check if the main object of the postcard is emphasized. People always expect something to focus on in a color postcard. If it is hard to actually determine the main object or subject of the color postcard, then you should really find ways for it to be emphasize it further. Make sure it is framed correctly. The colors should be brighter in the main subject, and if possible make it pop out with other layer design effects.
5. Are you using the right postcard materials? – Finally ask yourself if you are using the right postcard materials. For a postcard to be truly impressive the inks used as well as the paper material used should be the best that you can possible afford. Most people like very glossy type thick postcards that look really impressive and expensive. So see if your postcard printing options are already in that setting. Otherwise, you might want to cough up more dough for better postcard printing.
Great! Why don’t you ask these questions now for your custom postcards. See if they can really be that impressive color postcard that you want.
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