Why Gift Cards? When It’s Not Always The Thought That Counts
In buying a gift, people always say that it’s the thought that counts, so why even bother fussing over what to give. But would it be better if you could actually fulfill somebody’s true wishes? The caveat is that we aren’t mind readers. It’s not exactly easy to guess what people truly desire. Not to mention that even the Fairy Godmother can only fulfill wishes based on conditions, and that the genie can only give three (aside from being imprisoned in a lamp). And when conditions aren’t met, the coach turns to a pumpkin, the dress to tatters.
So how does a mere mortal grant a wish, without godly powers and mind-reading parlour tricks? Gift Cards are the solution.
This is indeed the only way to fulfill someone’s secret desires. You know you can’t always know what your loved ones, friends and colleagues really desire. Your gift may be useful, or maybe not and end up in the garbage bin. It can even happen that your gift will be used in a way very different than what you intended it for. But somehow, anyhow, you have to find the perfect gift. And the only way out of the dilemma is by gift cards.
So how do Gift Cards grant people’s most eager desires, in the exact way that the recipients want it?
Really simple, a gift card gets rid of the gift-giving dilemma by letting the recipient loose! The giver only gets them to choose from the best stuff from the most-loved brands, on any occasion and at any time they deserve a gift — you’ve just given them the power of choice. And you get their thanks by proving how thoughtful you are.
Look at the following mind boggling dilemmas:
Can’t decide on the proper shade of tie? Not sure of your sister’s shoe size? Worried what your son will do with cash? The answer to all these are gift cards.
There are myriads of reasons why gift cards are better, and you don’t even have to transform that hapless mouse into a coachman (until 12 midnight only) just to make sure you have granted a wish. You can also order gift cards online, without ever leaving the comfort of your home. Also gift wrapping is moot and academic with gift cards — let’s conserve paper, shall we? And if you want to surprise the recipient — you can easily send a gift card by post.
The true power of Gift Cards is that they allow the recipient to do whatever they please with it, to exchange it with any kind of goods from the merchant. The decision solely depends on the gift recipient’s desire. Giving someone a gift card is like pre-paying for their freedom to fulfil their wants.
Gift cards are similar to cash gifts, but infinitely more tasteful and more personal than just doling out paper money. They could be as flexible as cash, as they also come in different denominations.
And did we mention discounts? Be always on the lookout for that discount card, where you get your money’s worth and more. The perfect gift, indeed.
The author works at an SEO company in Singapore. He vows to simplify marketing and make it accessible to small and medium businesses, joining forces with the largest global network of Internet consultants. He contributes regularly on Internet business services, web design, and all about the benefits your business can juice out of a web design company.
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