Dongguan-based toy direct sales centers to learn and Yiwu to expand domestic sales
Chang Ping will be through the construction of the domestic toy Outlet promoting enterprise, to promote transformation and upgrading of traditional industries. Recently, Dongguan City, approved by the Bureau released a letter to build the four Factory Outlet Centers, which are the new South MALL, public source of Chang'an City, Dalang Woolen Trade Center and the Beijing-Kowloon Toy Town Changping. Industrial pattern in Chang Ping, there are more significant than the toy industry, why choose to Changping, Dongguan City, the construction toy factory direct sales center? With the other three direct selling centers, compared to study proposed by the Beijing-Kowloon City, Yiwu Tuo toys sold in China, settled in what businesses can get the sweetness?
Toys are the basis of domestic sales
Changping Town's industrial structure, the traditional industries to wool and toys, pillar industries are electronic information, strategic industry is the optoelectronics industry. Electronic information, optical industry and the woolen industry output than that toys should be large, but why in the Chang Ping, Dongguan building a toy factory direct sales center?
Chang Ping, deputy director Zhou ETO Jane dispel doubts, said: "The Beijing-Kowloon Toy Town as early as 2004 began its toys sold in China, often have a foundation level, while the strength of toy industry, often leading level, such as the digital Longchamp leading enterprises in this industry in Chang Ping Therefore, the Government chose to establish Changping Toys Factory Outlet Center. "
Has dismally
Toys is located in Dongguan city of Beijing-Kowloon Railway Station area, is a four-story building, covering an area of 3.3 million square meters, can accommodate a total of more than 1,500 shops in a total investment of nearly 2 billion to build China's largest toy factory direct sales Center, Main toys, gifts, souvenir, handicraft, mother and child supplies, animation derivatives and other products.
In fact, the Beijing-Kowloon toy city's "childhood memories" a rather convoluted. Toy City, was born at the beginning to make itself Toys Wholesale City, due to the lack of domestic manufacturers in Dongguan East Station transportation poor, their own poor management and many other reasons, the business have been relatively flat, and later the introduction of electronics, computers, communication products, the situation is still no improvement. Now, the Government proposed to build on this toy Factory Outlet Center, can do to turn things around?
Shu, general manager of Beijing-Kowloon Toy Town confident of clear, he said: "Before the Beijing-Kowloon City is a grass-roots-type toys, and now supported by the Government, and more importantly, after the financial crisis, the domestic market to become the general trend, toys and the city's rise is a matter of course of things. "
Jane Zhou said that although the city after the Beijing-Kowloon toy business is not wishful, but it cast a lot of advertising, for the whole country have a certain reputation, so the Government will select it as a direct sales center.
Domestic sub-centers located north
Confidence in the return confidence, both government and enterprises how to build this toy direct sales center?
Changping party committee member in charge of economic and trade work Renzhuo-efficient, said: "Building Toy Outlet is always a level economic and trade work in 2010 should be written in one of two articles. By building a direct sales centers, promotion of domestic toy companies to promote transformation and upgrading of traditional industries."
Direct Beijing-Kowloon Toy Town Center was the preparation, weeks of Jane started the drafting of the relevant program of work. He said: "We are drafting the program, the town committee, the town government has not yet approved, but basically to determine down. First, the combination of the highest municipal financial year not exceeding 500 million in funding to implement the 50% of the matching funds, that is, a annual maximum not more than 250 million; secondly, to support the city organized toys Dongguan Toy Gift Fair; again to assist in the establishment of the Beijing-Kowloon Toy Town Toy inspection and testing, innovative design and personnel training of the three public service platform for toy companies to provide services to departments apply for grants and give a certain degree of matching funds; finally, northward to support marketing programs to the name of a sub-city of the Beijing-Kowloon Toy Center, the town government to consider funding. "
Shu-ching, said of the Yiwu Small Commodity nationally renowned for its model is "Part + fairs + remote expansion" by Yiwu patterns inspired by the Beijing-Kowloon Toy Town two years rent-free through the year come up with 2 million yuan to promote their propaganda and do a good job measures such as well-managed public service headquarters, there will be an important regional cities in the country point to set cloth toys direct sub-centers will be built this year, 35 sub-centers; the same time, restore the Toy Fair held in 2004 to fill the gaps in Dongguan Toy Fair , in order to expand its influence can be followed by Canton Fair held; In addition, the city has developed the Beijing-Kowloon Toys
The biggest challenges is to convince factory approach
As the foreign trade to rise again, the enthusiasm of domestic enterprises is still in? Shu Qing though of that "trade stabilized, domestic dealings," but the biggest challenge is how to convince the factory approach.
Longchamp Digital City took the lead in the Beijing-Kowloon toy outlet store opened. When a reporter interviewed the company's Managing Director, Special Assistant to the Granger Island, his answer was very surprising: "At the time, I heard that two years rent-free on the presence of. As for the direct sales center the actual operation, is not yet understood only too well."
Granger Chau remarks showed the Beijing-Kowloon City, there are a lot of toys to convince work to do. How to pull into the toy factory town? This is a test of both sides of a problem between government and enterprises, but also the success of direct marketing center will be a necessary first step.
In addition, because the city's old customers are mostly toys are not factories, government documents are not included in the rent-free areas, how to balance the interests of old and new customers, which is direct sales centers to deal with pressing issue. Qing Shu-based, said: "We intend to convince the dealer to upgrade the factory agent, or even as part of the plant, so that you can sell a rent reduction." Now, some companies have upgraded, but how to copy the successful experience is also a challenge.
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