New Kodak Printers Use Cheaper Ink Cartridges
An all too frequent expertise in coping with computer printers is to go out and purchase an inkjet printer for forty or fifty bucks, thinking that you simply’re getting an excellent deal. Then once you get the printer dwelling and install it in your laptop, it nonetheless seems like an excellent deal. You possibly can print in color, print in black and white, and even print photos. Life is sweet for a month or two. Then one of many ink cartridges runs out and if you go to the shop to buy a new one, you find out that you’ll should pay thirty dollars only for a black ink cartridge. Then you definitely begin to think that if the color cartridge, which prices thirty 5 to forty dollars is about to run out too, it would be cheaper to just buy a new printer! Besides being wasteful and costly, this experience is simply frustrating!
Now Kodak is poised to leap into the inkjet printer market and correct this injustice all in one fell swoop! When Kodak releases its line of inkjet printers in march it’ll turn the entire inkjet printer and ink industry on its head by providing printers that value somewhat more than the ink jet printers available on the market at this time, but take ink cartridges that value considerably less than those that competing printers take.
So far, the vast majority of manufacturers of inkjet printers- like Epson, Canon, and Hewlett Packard- observe a marketing strategy where they make little or no revenue on their printers and then make huge profits on the ink cartridges. This makes numerous sense from a business point of view. After all, selling the printers at a huge low cost could be checked out as an funding if it prompts the homeowners of those printers to continuously buy the cartridges that flip an infinite profit.
The problem with this business model is that it gouges shoppers and limits their freedoms. For instance, right now it usually prices twenty 9 cents to print the standard four by six inch photograph at house on an inkjet printer. Whenever you examine that to the fact that you may have a photograph printed at a retail retailer for about nineteen cents, it turns into apparent that people who print their photographs at house are paying extra for the comfort of not having to exit to the native Wal-Mart to have their photographs printed. This is a problematic business mannequin because it subject the shoppers to having to limit their use of the printers in order to conserve ink to the point the place the ink is affordable. This in turn makes them extraordinarily prone to leap to purchase any product that offers them a cheaper and less restrictive various, which is exactly what Kodak is counting on.
Actually, even with the additional value of the new Kodak printers, it is expected that they are going to enable residence customers to print those same four by six inch images for one thing like ten cents every! Whenever you add up the savings over the course of a pair hundred images, it is easy to justify spending just a little extra on printer!
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