Indebo Facilitated India Post in Successfully Organizing World Philatelic Exhibition, INDIPEX 2011
India Post, Government of India in association with the Philatelic Congress of India organized the World Philatelic Exhibition with an aim to bring the international philatelic fraternity under one roof. With the participation of more than 700 delegates from over 60 countries, this gala exhibition spanning for 6 eventful days was the biggest philately exhibition in the world. It was also the biggest international event in India since the Commonwealth Games 2010. Indipex 2011 was inaugurated by the President of India H.E Smt. Pratibha Devi Patil. The event was also coincided with celebrating the Centenary of the first official airmail flight in the world which happened in India between Allahabad and Naini on 18th February 1911.
The exhibition was spread over 29,700 ft2 of space and had booths for philatelic dealers, government ministries & undertakings and corporate entities. It successfully evoked the interest of more than 50000 school children towards the issues of social concern and philately as a serious hobby concept. The exhibition showcased the finest & rarest stamp collections from around the world. The centre of attraction in the exhibition was the personalized stamps counter where children and adults published the stamps with their photograph on various themes. In addition to various seminars, workshops & activities on Philately, the other attraction in the event was the release of first ever “Khadi”, hand woven cotton linen, stamp.
In order to create the buzz around the Indipex 2011 and make the event one of the most successful events ever organized by India Post, an integrated marketing communications programme was chalked out. Indebo with its media partner prepared the contours of the communications strategy to reach out to the masses as well as the school children. The communications programmes undertaken had the following elements:-
- Creation of an exclusive and informative website of Indipex 2011.
- Creating visibility of the event on Social Networking sites such as Face book and Twitter.
- “Public Relations” (PR) interaction especially the newspaper releases and coverage of important events at Indipex in the daily newspapers across India.
- TV advertisements, in collaboration with our official channel partner for the event – NDTV India. The event was telecasted during prime hours in various NDTV channels.
- FM Radio publicity – special programme was in air for Indipex 2011 in various radio channels like Radio Mirchi, Red FM to make the event popular amongst the masses.
- Involvement of school children through pre-event activity of designing the stamp on “Save Our Tigers” theme and the letter writing event on social issues, at the India Gate, New Delhi. The winning stamp on the theme will be printed as official stamp by the India post on the Children’s day i.e. 14th November, 2011.
The stupendous success of the event can be attributed to the execution of meticulously planned activities for the event – be it organizing the exhibition, executing the communications activities, making logistics and accommodation arrangement of delegates or taking the delegates on an excursion trip of “golden triangle” i.e. Delhi, Agra and Jaipur.
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