Lipu County hanger industry true to line
As a whole started in the early 90s of the last century Lipu hanger industry for the local industrial pillars of the first five, with bamboo, metal, dip, etc. cloth hanger products and supporting product manufacturing enterprises on the 100, in which above-scale enterprises more than 30, hanger products known as second only to the second-largest specialty Lipu taro. Lipu also because of good quality and perfection and product innovation with the concept of precision production of a variety of solid wood, rubber, metal, cloth, crystal hangers and other household items, following the 2004 regional industry association was awarded the “Hometown of Guangxi wooden hanger” title After last year, was again China Daily Sundries Industry Association awarded the “hanger production base in China,” the title of Qiao world, Yusiang and some key enterprises also participated in the preparation of the national industry standard for wood hanger. The size of the existing more than 30 companies, about 1 / 3 has self-export rights. In recent years, the county annual output of more than 800 million hangers, variety thousands, employing over 20000 people, hangers produced more than 90% of export products around the world, the annual export volume accounts for the country’s total exports of similar products more than half.
However, since September last year by the global financial crisis, the international market, consumer spending is shrinking, the National Bamboo export-oriented processing enterprises suffered a serious blow. Lipu hanger industry enterprises have also noticed a clear reduction in the order, funds withdrawn from circulation slowed down, profits plunge caused by operational difficulties.
The face of crisis, starting in the early days of the Lipu hanger industry does not wait to watch, but is determined to tackle difficult problems, true to line. Billion in annual output value of about the size of Guilin Hei Bai-off household items limited liability company, the original 65% of products exported to the U.S. in 2007, founding the European business market, the proportion of exports adjusted to the U.S. 30%, Europe 60%, 10% in other markets . After the outbreak of last year’s financial crisis, they avoid the hit to the brand-oriented, multi-pronged approach, through the main front-line cities in the domestic hypermarkets Distribution, online sales, for the domestic fashion brands and the development of complementary products, etc. Hotels, Canada Large domestic market expansion efforts. At the same time, it hired a professional planning company brand operation, varieties go high-end, and take the initiative to adapt to the small quantity and variety of market demand. A result of proactive response to the number of products this year, although the decline over the same period last year, but sales revenue, the tax but a slight rise in sales of the domestic market has also created millions of dollars scale.
Earlier began to establish the brand in the domestic market, Guilin Qiao world Houseware Co., Ltd., formed last year, the basic international and domestic markets equally shared between the sales pattern of the first few months of this year while exports dropped by about two-shing, but the increase in the domestic market. To build China’s first brand hangers, businesses since the financial crisis, vigorously energy saving wood hanger production line technological transformation of the solar dehumidification system, the new species introduction and rack plating line transformation of painting, etc., have been put into more than 700 million yuan for technical transformation projects, determined to make Chinese hangers brand.
To cope with the international financial crisis, to encourage enterprises to survive in the face of adversity, and seeking development, and this year is expected to come up with 20 million yuan to promote the county’s “super 100 million over 1000,” implementation of the project, to include 22 projects focus on helping enterprises, facilities and equipment to guide enterprises to increase the rate of increase of labor productivity and develop new markets and mechanism. Statistics to the end of August only, the county industrial investment in technological reform to complete the 10 billion yuan, an increase of more than doubled. For enterprises, the financial crisis is going to eliminate some of our competitors, but who can hang on until the end, who will be the best smile. Because after a turmoil and the pace of development would go far more solid.
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