Using Google Click To Call To Promote Your Website Advice And Tips
Last weekend I read on Search Engine Land that Google itself is surprised about the success of click-to-call in Google AdWords . This service is now one year active and is already generating millions of calls per month.
Within North America, I think this feature is not used optimally. A waste, because for some advertisers, this is a very interesting option.
How does click-to-call?
The principle is very simple. Watch the following video from Google for yourself:
Who is click-to-call interesting?
Click-to-call ads are interesting for different groups of advertisers, here I will discuss a few:
Local advertisers
This is obviously the most interesting group. If you’re a local company (eg a tiler), these ads is ideal.
Even if you have multiple sites, these ads interesting. You simply can specify a region to display in your phone. That way, each region has its own control group.
Restaurants are also an ideal audience for these ads. I search on my mobile to “restaurant Stephos”, and I can call the restaurant directly to book!
Helpdesk
Another interesting group are all advertisers with an active helpdesk. Suppose I search on my mobile to “helpdesk Ziggo. If customer service is ideal to go straight through the telephone number where I can click directly.
Remember, someone who the customer needs is often a problem. And then you’d better make sure this person as soon as possible and helped.
Click-to-call in particular for mobile
It goes without saying that these ads are particularly interesting for “mobile” seekers. On the other hand, remember that now more and more people are regularly surfing from their mobile. This audience can sometimes be larger than you think!
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