Should Used Car Salesmen Make Video Listings to Sell Used Cars
Most of us have been through that stage before, needing to buy a car, but new ones cost too much more expensive when compared to used ones. A lot of used cars in the market now are as good as their new counterparts, especially those with low mileage. But during those times when considering which used car to buy, there is this doubt inside of us, wondering whether the car shortlisted will have faults or problems that the seller did not mentioned. The fear that maybe the pictures they had shown did not show the cars faults, like scratches and dents, or fear that the picture shown is not the car being sold entirely. So, this brings us to the question. Do video listings of the used cars prove to be more useful?
Video listings do have its advantages, both for the seller and the buyer. For the buyer, video listings can show a 360o view of the car and show footage of the car’s every nook and cranny. The footage can also record the sound of the engine noise. The engine noise can be analyzed by mechanics to show how many pistons are still running and the mechanics can hear whether the engine is well maintained by the previous owner. The footage can also show whether the electronics inside the car are still working, for example, the stereo, air conditioning, wipers and the lights on the dashboard. This in turn can increase the buyers’ confidence in the car’s condition and will decrease their doubt, resulting in less travelling time and cost needed to view the cars in person to judge the car. However, even if the video uploaded by the seller is really good, going to the seller personally and judging the car in person is still recommended. Another advantage for the buyers is that video editing is much harder when compared to picture editing since every second of a video consists of 30 different pictures. So less edited videos will be uploaded and more salesmen can be trusted.
Video listings of used cars also pose advantages for salesmen. The buyers are more likely to view at uploaded videos of the cars instead of the photos for the advantages mentioned above. The more confident the buyer is about your product, the more likely he/she is going to buy the product. By posting videos, there will be less people coming over to see the car, and the less busy the car salesmen will be. The salesmen will also be able to add in commentary of the cars they are selling and explain the causes of the flaws of the car. The salesmen can also sound more interesting and friendlier, so when buyers listen to their voices, they won’t feel intimidated to come over in person to seal the deal. Video listings also enable the salesmen to advertise on more websites that hosts videos like YouTube.
Even though video listings take a longer time to make and upload, and buyers will be able to browse at fewer cars at the same amount of time, buying a car is not a small matter for the majority of the society. If making video listings increases the chances of a successful deal being made, it will be worth the effort making and viewing them. So, in conclusion, making video listings will be much more beneficial to both the seller and buyer when compared to just photos.
Anna has been writing articles online for nearly 3 years now. If you are looking for the new marketing idea, you might want to check out 123exchange.com for video advertising.
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