Discover the Secrets to Generating High Conversion Rates from Your Squeeze Pages
Getting the most lifetime value out of your customers and subscribers is the key to becoming successful in internet marketing in the long-term. However, you need to concentrate consistently on compiling a targeted email list of subscribers if you wish to derive this value fully, as you can follow up with them and promote more of your products to them at a later date. A squeeze page is the best way to turn your visitors into subscribers as it’s only function is to collect the emails of your visitors. This page is dedicated to this sole purpose and has no other elements present to create a distraction.
To ensure you get the best results from your squeeze page, you have to improve its conversion rate by looking at its individual elements.
First of all, the content of your squeeze page should be short and sweet. Since it won’t serve any purpose, you want to avoid long and complicated copy on your squeeze page. Due to the fact that all you are trying to do is capture the email addresses of your audience, you won’t have to work too hard to persuade them. Your squeeze page should feature copy that isn’t too long as well as a graphic of the gift you are giving away. Consider getting a cover designed by a graphic designer, if you are giving your subscribers a free report or ebook.
You might think that this strategy is a waste of time but you will find that your conversions will go through the roof. In addition to that, you can add a small audio that’s embedded in your page, where you can leave a small message for your visitors, asking them to opt-in and subscribe to your list.
When you’re aiming to increase the conversion rate of your squeeze page, you need to think out of the box. Videos are becoming incredibly popular and many internet marketers are trying to use them to persuade more people to subscribe to their lists.
Are videos that good? Since people use more senses when watching a video, it seems they are more engaged and the rate of conversion increases, according to certain studies. You can simply record yourself or create a presentation where you specifically ask the viewer to subscribe to your list. At this time, you should remind them of the benefits of doing so.
Last but not the least; don’t do the mistake of having a ‘reset’ button your opt-in form. You don’t want people to leave your squeeze page because the whole point is to get them to sign up for your list.
You don’t want to give people too many options once they land on your squeeze page and in fact, they should only be able to subscribe or leave with the back button. You will get better results, if your page is to the point.
Dealing and fixing simple issues can have a significant impact on how well your squeeze page converts which we can clearly see in this article. While we discussed a few of the important factors that will affect the conversion rate of your squeeze page in this article, there are also others.
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