How to Size Up Your Newsletter Competition
If you are using your business newsletters for marketing, no doubt that on a local level, you will be facing some competition. While competition in newsletter printing is not really as competitive as other types of promotional prints, there are still some key decisions that you will want to do to make sure that your own custom newsletters can survive against and even succeed against those newsletter rivals.
So let me help you size up your newsletter printing competition by giving you the key criteria in judging those kinds of prints.
a. Compare their printing quality with yours – First, you should compare the printing quality. Most readers pick up the sense of quality immediately as they pickup newsletters. Generally, if the paper is thinner and the make itself is greyish, most readers will consider the newsletter as a bit cheap.
Moreover, try to see if the color prints are done precisely with perfect alignments and of course flawless printing with no splotches. If your rival seems to have a better print quality for their color newsletters when compared to yours, then it is best to try to invest more money in your brochure materials and printing processes.
b. Compare their content quality with yours – You should also try to compare the content quality of your rival newsletters to yours. Ask yourself, what kind of articles are they printing in those custom prints? Are they a more reference type news filled newsletter, or are they a feature type custom newsletter with special articles beyond just plain news.
List down all the types of articles and see if each article is written in the proper professional type of the theme. See if your own custom newsletters match and even surpass your rival’s quality content. If not, then you will need to find new good writers to handle your custom newsletters
c. Compare the configuration and length of your newsletters with theirs – You will also want to compare the configuration and length of your newsletters. You don’t want to appear as the smaller more inferior kind of color newsletter of course. So try to see what standard format your rivals are using for their newsletters, If you can try to use a larger and longer configuration that your rivals so that you can be more impressive than them in the eyes of your customers.
d. See how they distribute their newsletters – You should also try to determine how your rivals distribute their newsletters. Knowing this should help you increase the performance of your newsletters with the aid of better distribution practices that match and even improve upon your rival’s methods.
So try to take note where exactly your rival’s newsletters are. Are they at newsstands? Are they distributed by hand to specific people? Do people actually subscribe to their newsletters? Try to get as much information as possible so that you can match them area per area, point by point for a more competitive marketing campaign with your newsletters.
Great! Now you know exactly what to look for in your rival newsletters. Once you compare all of these different aspects of your rivals with your own custom newsletter prints, you should easily what kind of moves you will need to make to improve your newsletter printing. The more you can compete and surpass your rivals the more your color newsletters can benefit you. So go ahead and do this all important competitive research, believe me.
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