No-Cost SEO Techniques That Increase Your Website Ranking
Search engine optimisation is very important to get your site to the top of search engines. It helps you in building your brand, increasing sales and thereby earning profits. We are all aware of the proven methods of optimisation that are being favoured by many SEO company and which have until now supported us in achieving the desired goals of optimisation.
Genuine methods of Google SEO such as fresh and frequently updated content, appropriate and reciprocal link building, and a good PPC campaign can really help us in boosting our website rankings. Simply avoiding the black hat SEO techniques could also help you in earning profits. Apart from these proven methods, there are some no-cost techniques that would certainly assist you in increasing your website traffic. Let us here consider a few of the proven no-cost methods.
Optimising the web pages by simply using on-page and off-page optimisation techniques helps in improving search engine results. Include your preferred keywords or phrases in your meta tags and in the title of your web pages. If possible, use a PHP or other script to run through several different tags. Placing your keyword phrase throughout the body of the text helps in gaining the links, but you should avoid keyword stuffing which is again considered as unethical by the search engines.
Another no-cost technique is to allow the visitors to Bookmark your site. Use this simple option and make the option available on every page of your site and also include a favourite icon to make your site more appealing.
Give your visitors more place to interact by adding a blog. Allow them to post their comments or views in specific categories and monitor the comments as there are chances that someone might be posting inappropriate content. A blog is a great way to get new, fresh and unique content for free for your website.
Another method is to increase traffic to your site is by writing articles based on keywords that you want your website to rank for. A well written article with useful information may be posted to many article sites with your resource box, which in turn gives you one-way links back to your website that many search engines prefer.
In addition to the above methods, providing RSS feeds that are again excellent sources of getting one-way links to your site, promoting your business through banner exchange programs, and frequent press releases about your company should also be considered in your efforts to increase your website rankings. Together, these techniques are extremely important for the success of your website.
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