How to Attract Some of the Best Bloggers in Your Chosen Niche
Running a blog isn’t an easy task, since you require high quality content on a regular basis. Search engines love blogs for a reason, and that is because they are regularly updated with the most relevant content. This means you can improve your search engine rankings easily by adding more content to your blog over time. You have the option of writing that content yourself or hiring someone to write it for you. However, one option that’s often forgotten about is using a guest blogger. This can be a great way to obtain new, relevant content to post on your blog.
Work to a Deadline: Should you even bother with a deadline when dealing with a guest blogger? Can that logic even work? Of course it does! While it may not seem right putting on pressure/stress on your guest bloggers and having any time constraints, since you’re not paying them, it does make sense to have a deadline. This allows your guest bloggers to understand that you expect them to work around you if they want to feature on your blog. You will be able to use that deadline to plan ahead with your content updates, as you know exactly when it will be delivered. So be prepared to set a deadline.
Show-Case Your Blog: Just creating a page asking for guest bloggers won’t be enough. You need to think of a good incentive for guest bloggers to contribute to your blog.
Let’s face it; every guest blogger is picky about who they write for, because it’s not only about traffic but is also about their reputation. They only want to be associated with blogs that are actually worth it. So really showcase your blog and the benefits it can have for a guest blogger to write for you.
Keep Your Expectations Clear: You can post a specific call for submissions requesting guest bloggers, but you might want to offer a sole page explaining what you expect from them. Write your submission guidelines so there’s no confusion for anyone reading them. This saves a lot of time, because if you’re not going to put this information upfront, you’ll be getting a lot of questions in your inbox that you will have to answer individually. When you’re absolutely clear about what you want, this stops writers from submitting material that isn’t suitable for your needs.
In conclusion, this article should make it clear that guest blogging can be a good way to help boost your blog’s popularity. There are many guest bloggers out there that would want to take up the opportunity to write for a blog and gain exposure for their own blog/site, but the key is finding the right ones.
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