GOME Shapingba Wangfujing shops on December 24 trials
In 2005, Chongqing
States United States
Alarming "rate of the country the United States" from north to south after another opened up a few of these "positions" near the end of the year, Gome has not yet suspended signs of footsteps. After almost 2 months of "making determined efforts", this weekend (Dec. 24), Gome will once again "send troops" Sand, Chongqing China 15 stores in the U.S.??? Shapingba is l Wangfujing store will debut mountain.
States U.S. official said: "In Nanping, Shapingba, Jiangbei, Yuzhong and the first implementation of 'a two-shop' strategy based on the success of 'One District 3 shop' strategic vision will be the first time in Chongqing, home appliances market is Body. "
It is understood that Gome stores in Wangfujing Shapingba Xiaolongkan 49 New Street Square is a negative level rise Wangfujing business area of 4,000 square meters, together with previously out of chenjiawan shops and an elder dragons Canton store, Gome in the sand area already has three "main battlefield." As a flat layer
Marketplace
, Wangfujing shops in the open category extraordinarily refreshing layout. Through the entrance
Mobile
, Digital stores,
TV
, Refrigerator, washing machine,
Kitchen
,
Air conditioning
Gallery glance. In the approach
Brand
, The state said the United States will be fashion, popular class-based, as much as possible to show consumers the most cutting-edge digital home appliances.
"An area three shop" strategy
Everlasting hegemony
Country before the U.S. leader said the country as the second half of 2005 after the United States to adjust its strategic focus, Chongqing Gome stores will have the full range of services for the center of consumer policy as a priority. Store to be opened in Wangfujing shopping district is in the heart of Sandy, the tie Wangfujing Department Store and the surrounding Format, whether shopping, leisure or entertainment, all consumers will further be convenient. In a strategic position, the Shapingba is Chongqing China
Hair
Show a major focus of sand areas in Chongqing, home appliances market plays a decisive role, choose Shapingba to "an area three shops," the strategic development is a great attempt, and can for the next year's United States the main city of the chain of distribution of exploration well depth .
It is reported that many large Shapingba shopping district assembled appliance manufacturers, department stores such as The formation and Arima Square, the upscale residential district, the consumer has a great potential. With early, "a two-store" strategy, store the scale makes the business district of the appliance Shapingba
Sell
Peak and deservedly become the second largest home appliance Jiefangbei after the business district of Chongqing, the commercial status of many of its important business for all to see. States United States official told reporters, according to the established "business district strategy," GOME Desert third satellite, the layout of pawn??? The Wangfujing shops, will chenjiawan shop, Xiaolongkan shop home appliances market with the formation of the sandy encirclement trend, the second-largest home appliance business district of Chongqing has been basically fixed up.
Cross-sector integration
Together supermarkets and
Addition to the established "an area three shop" strategic objective, the States United States Wangfujing shops take on the responsibilities of cooperation with supermarkets and try the new mission. Wangfujing store this weekend debut upstairs that is currently being planned in Shapingba Wangfujing Department Store. For a growing number of joint exploration of business model, country, believes that integration of different industries have gradually become the new trend in business. Overly specialized division of labor is bound to form large
Shopping
The lack of business categories, after all, cell phones, digital, small household appliances is also a frequent concern of consumer goods. Through the integration of different business models, professional home appliance stores the model can be taken together with the supermarkets and "consists of a cup of soup." It is understood that the country is now the United States and the country more than 1,200 different format has signed an alliance shop business enterprises, including catering, leisure,
Home
, Home economics, education,
Insurance
, Commercial,
Financial
And other consumer services.
Diversified distribution
Comprehensive development
Currently 14 Gome stores in Chongqing has formed a net-type layout, around the main city, suburbs and some secondary market, market share has occupied a considerable advantage. Strategy for the future layout of the U.S. head of state said: "Next year will be in the main city and then three to four new stores opened, its size and location will take into account the needs of the consumer appliances in Chongqing, the implementation of different management."
Addition to further develop and expand a market, the United States in 2006 the country will root out the secondary market, the layout outskirts of Chongqing city and county market. According to reports, the United States in 2006 in Chongqing plans to open up suburban battleground state, 10 counties around the secondary market. Chongqing States United States the end of 2006 the number of stores up to 30, half the market share occupied the main cities and secondary markets of the half. U.S. official also said the country does not rule out mergers and acquisitions a way to quickly develop the market potential.
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