Solving the Counterfeit Problem
It is an accepted fact that brand equity suffers quite adversely owing to counterfeit activities. Counterfeits can easily erode away brand, profits, and revenue.
Brand counterfeiting can potentially damage any type of business. The most effective way to address this issue is for the enterprise to have an efficient anti-counterfeiting mechanism in place that works according to their product and industry requirements. Businesses require a functional anti-counterfeiting solution that can provide measurable results to check counterfeiting. Having an effective anti-counterfeiting strategy requires enterprises to take decisive steps that include:
- Enhancing trademark protection measures: Enterprises should protect vigorously trademarks and therefore include it in their anti counterfeiting measures, along with product.
- Engaging proactively with trade groups: Getting in touch with trade groups dealing in similar products can definitely assist enterprises in their anti counterfeiting measures. Since the common goal is tackling the counterfeiter, trade groups can help enterprises by teaching them different ways to prosecute and tackle counterfeiters.
- Executing online anti-counterfeiting mechanisms: Proactive online monitoring is the most effective method for dealing with counterfeit and gray market activity. From tracking suspect auction sites to providing alerts in case of any counterfeiting activity, these are a few benefits of having an online anti-counterfeit solution in place. Such solutions can provide an in-depth view into counterfeiting activities pertaining to specific products or brands. They can also monitor and keep in check unauthorized distribution channels that sell your products.
Stopping counterfeit activity is not an easy task. Armed with the right kinds of resources, enterprises can defend their products and brands globally. With a robust anti-counterfeiting strategy in place enterprises can stop this illegal commerce and focus on their primary business.
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