Is It Practical to Print Paper Newsletters Today
With the rise of the Internet, more and more people are publishing website newsletters rather than spending money in newsletter printing. There is no denying the power and impact that a digital newsletter has over traditional newsletter printing. However, while the digital newsletter is indeed the superior kind of information medium, the physical newsletter has still a useful role for anyone who wants a more “well rounded” newsletter marketing campaign.
Let me give you the reasons why it is still practical to print paper newsletters today.
1. It is the cheaper “first alternative” – Publishing an online Newsletter requires more than just some pen and paper of course. You will need to pay a web designer to create it, a web master to maintain it, payments for hosting and the domain as well as other types of monthly fees for certain cloud based services. This all makes online newsletters expensive to maintain, especially on the long run.
However, if you plan on printing your own newsletters, the costs will be a lot cheaper. You can be your own writer and editor, and it is possible to use some of the basic word process features at hand for you to create a decent enough newsletter printing. This means that a printed newsletter is the best and cheapest first alternative to newsletter marketing. If you feel you cannot really maintain a newsletter website, or may you want a cheaper supporting newsletter then printing them is the best and most practical way to go.
2. There are still people who like physical newsletters than digital ones – Another important reason why it is still good to print newsletters is because not everyone likes those digital ones. The older demographics, as well as the ones that are less technologically advanced will always still prefer those physical type paper newsletters. This is simply the case because they cannot deal with those digital kinds of prints. So if you want your newsletters to cover even those older demographics and less technological demographics, it is good of course to print them in actuality and deploy them.
3. It is more “real” and trustworthy for most – For others as well, having actual printed color newsletters is more real and trustworthy. Why? Because newsletters were originally made this way and it takes a lot more hard work to actually write and develop a custom color newsletter. So if you want more people to trust you and your newsletter content, a fully printed out color newsletter will fill in the role for you.
4. It is the ideal offline alternative – Of course, printed newsletters also serve as the ideal offline alternative for your readers. Nobody can be online all the time with their computer, and it is hard to actually read newsletters properly with a mobile phone. So for those people who are offline or are just tired of being connected to much, an actual printed newsletter from you is the ideal offline alternative. Trust me, people need that simple technological break from time to time, and with your full color newsletters, they will still be able to read what you want them to understand.
5. It can be more “actively” distributed – Finally, unlike online newsletters that have to optimized and hope for readers to see and look at the site, printed color newsletters are more actively distributed and directly given to readers.
Instead of the passive way with which online newsletters are published, this direct way allows you to make a more potent impact on each reader. You should be able to make a difference locally in a community or city with your color newsletters than with an online newsletter really. So if impact is your primary concern, it is also a good idea to print color newsletters instead of just using the ones online.
So the final answer really is YES. It is still practical to print color newsletters today.
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