Ways to Unleash the Marketing Power of Postcards
If you have not yet taken advantage of the humble postcards, you are missing a lot on the powerful effect of these cards. As a dynamic marketing strategy, these cards are a blend of art and content that will allow you to create a strong bond with your customers in a cost effective manner.
Postcard printing is actually a versatile marketing tool that will let you generate return on investment even in just a short time. With a clever post card you can effectively achieve the following:
– Good sales and profits
– Provide good discounts and promos to customers, which will encourage them to act at once
– Introduce a new product or service effectively
– Help you keep your existing customers close to you
– Help increase traffic to your web site
– You can test different offers to determine which best fit your business
If you are able to create beautifully designed post cards, you can surely save a lot of your budget and achieve good results. If you are only running a small business, post cards may be the best way to start your marketing campaign. You won’t need to spend a lot in your cards; you simply have to make sure that you are going to reach out to the right target market. The mailing list has to be good. It has to contain the right names of people who are most likely to patronize your products or services.
If you are able to make your cards work for you, they will surely expand your business in a major way. You will achieve success in ways you have never imagined, all that because of the lowly and cheap postcards.
Here are some tips you need to consider in post card marketing:
1/ It’s important that you create a good copy. You simply cannot rely on the images and graphics in your cards to deliver your message. You have to actually tell your prospects and customers the benefits they will get out of your offerings to encourage them to try it out.
2/ Use bullet points in highlighting the benefits of your products or services to make it easy for your customers to understand your message.
3/ Provide a compelling offer so your customers will be encouraged to but your products.
4/ Create a stand out design. Use the right colors, font, and image to make sure you generate high response.
5/ Follow up on your customers. This will allow you to update your mailing list and get to know your target customers better.
6/ Give a special discount on your loyal customers. This will encourage them to make repeat purchases in your business.
7/ Create a strong and catchy headline to attract attention easily.
8/ Put only one idea per card. Don’t overstuff your cards with too many ideas as this will only confuse your customers and make your message blurry.
9/ Pick the right words to use in your cards and make sure to use simple and short sentences only. Keep in mind that your customers don’t have all day to read your card, so you have to deliver your message brief and direct to the point.
10/ Don’t forget to put your complete contact details in the card in case your prospects would like to contact you.
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