Keyword Analysis – The Single Most Important Thing of SEO Audit
Keyword analysis is the most important factor even before you prepare your website content or navigation structure. That ensures best possible SEO exposure as soon as you put your website live. However, say luckily or unfortunately there are merely 10% people who consult with an experienced SEO before putting their site live! That brings out a huge scope of improvements of the on page SEO factors of a website. Here are the 3 most important points that should be reviewed from time to time.
Keyword Auditing Based on the Keyword Relevancy – Search engines rank a webpage not a website. You should not target and optimize only the Home page of your site for a list of targeted keywords. It is advisable to ensure first that all your content rich pages are well targeted and optimize for some unique keywords relevant for that particular webpage.
It’s always far easier to achieve top position in SERP if we can make the pages relevant for the targeted keywords from the very beginning. Sometimes those pages appear in SERP just with some basic onpage efforts. But we have seen that people struggle to get top position in SERP for months and even years by focusing only on the off page factors or link building. But what they not consider or not able to realize is that – how relevant are those pages that they are targeting from the Search Engines Point of View.
Keyword Auditing Based on the Search Trends – This is another most important thing and should be followed periodically to achieve quality targeted traffic. We generally measure and pick keywords based on the search volume, competition etc. above all other factors. But search volume for any keyword varies from time to time. So you need to make sure that your old targeted keyword list copes with the modern search trends. Keyword review including full SEO audit is important for any ecommerce based websites specifically those dealing with seasonal products such as gift items.
Now if you find some new key terms based on the new search trend then the next job is to review your webpages, content etc. for those new keywords. So, you may need to fine tune the onpage SEO for your website or some web pages as well if you modify your previous targeted keyword list.
Keyword Auditing Based on the Market Niche – It does not make sense to target generic keywords initially if the scope of your business is limited to a particular geographic area. Though gradually you can move towards the generic keywords to gain more visitors but do not start your SEO efforts by targeting only generic short key terms. Adding the area or the locality name with your keywords dramatically decreases the competition and thus easier to achieve top ranking. So if you are trying to get top ranking for some generic terms for months or years, consider making them niche to get the desired ranking quickly.
David Roy is an organic SEO consultant with more than 4 years industry experience. He is interested in SEO audits and loves to analyze websites for top organic ranking.
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