Basic Image Properties for Postcard Printing
Before you spend all that money in postcard mailing, you should be sure that all your pictures have been set and made perfectly for postcard printing. It is better of course to be sure than to spend lots of money on wasted postcard printing with badly rendered images.
So in this special guide you the precise properties that all high quality images must have to pass for postcard design. Basically, high quality pictures mean for postcard printing should always be.
1. In high resolution – Yes, that is right. All images for postcard printing should always be in high resolution. A high resolution image is basically a large very detailed image with lots of digital points. A good image for printing would be images that are at 300 dpi (dots per inch) or higher. In fact, some people like to use images that are at 600 or even 1200 dpi when possible.
The higher the resolution the more clean and sharp those images are. This is a big thing for color postcards since the image is its real main feature. So dump those pictures from the Internet because they are in a low resolution. Use only high resolution images in your postcard prints.
2. The original source – All great postcard images are also always from an original source. That is why it is best to use your own custom shot photographs or your own drawn graphics. The more original the better since this will make the color postcard look new, fresh and interesting. Using derivative and web based images is not really ideal because people have already seen those before and would probably just ignore your color postcards if you use them. So always use the most original image that you can for postcard mailing.
3. Only slightly enhanced – Also, all of the best images for postcard printing are only slightly enhanced. By this I mean that the lighting levels and the small errors of the image have been adjusted or corrected in the best and minimalist manner. No other major enhancements in texture, filters and wild color changes should be made as this removes the natural and innate beauty of the images themselves. You do not want your images to look too cartoony or constructed, so minimize the use of image enhancements in your postcard images.
4. Properly scaled down – Of course, all images for postcard printing should always be properly scaled down. As you insert your image to the main postcard template, always be careful to fix the aspect ratio of the image so that it does not get distorted in the process. If it is not properly scaled down, your images will look a bit unnatural, having features that might be too fat or too thin. So pay attention to what are you doing to your photographs and scale down those images properly.
5. Original vivid color – Finally, as much as possible, all your images for full color postcard printing should be in its original vivid color. So it is best to always try to use the most advanced camera or the best color palette for your postcard images. The brighter and cleaner the colors are, the better the results when it comes postcard printing. Believe me, people always like more vivid color images in their postcards.
So those are the main points that you should remember when using those images for your color postcards. Try to remember to always make or choose the images that are the best and greatest for your postcard printing.
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