Resolution: home appliance chain, owned by six doubt 07
2006 12 24, Dongguan States United States Grand Opening of the Expo stores. It is understood that this store is the 14th Dongguan GOME stores; while some of the Dongguan appliance sales market is more familiar to people all know, there has also been settled in Dongguan, is the first appliances Paradise stores. GOME Paradise merger, Yongle Home Appliances withdrawal Dongguan, its remaining two stores in Dongguan, where to go for Supremacy dust finally settled?? South City shop closed down, the Expo store changing of the guard.
Expo stores in the country the United States opened in the noise, the opposite is also very quiet not far from everywhere?? Only separated by a Dongcheng Road, Dongcheng Middle Road, Suning Appliance store promotional voice also flies, this store has just been some "3C +" upgrade.
Gome, Suning and other national chain's move to "crying wolf" This sounds to convey to the local appliance dealer. The incoming, that is, the dramatic pattern of changes in Dongguan appliances: beautiful sound, leap, and a number of new U.S. home appliance retail stores have to withdraw from.
Fashion through the 2006 acquisition of
Xinghua, China Paradise and other major U.S. appliance company mergers and acquisitions continue to "Happy Valley enclosure", the home appliance chain industry, from "feudal hegemony" of the times become, owned. So this year, home appliance chain what changes will occur? Will continue to be price driven it? Appliance prices will not suffer?
And listen to the experts opinion.
Since the States United States merged
Paradise, appliance retail sector on such a circulating voice: China's home appliance retail into the "duopoly" of the times. Clearly, in the domestic appliance retailing, Gome, Suning confrontation between the two giants has taken shape.
And appliance retail sector in Dongguan, we should also be noted that: fashion show in Dongguan electrical momentum of development than those from GOME, Suning, and China Hong electrical, electronic and some other businesses along though relatively low-key, but still also occupy a certain market share. Appliance retail chain in Dongguan, who will be the next Paradise? "Duopoly" or "single-oligarch" Time will come one day a sudden?
Doubt one: When the times come oligarch?
Store representative: Suning Appliance People: General Manager Wu Zhaokun
View: This is an inevitable trend
I think " " This is an inevitable trend. Currently a number of smaller stores in Dongguan, its market is not optimistic about the market share of possession in a continual decline. This is mainly due to their management, and management and the lack of.
"Oligarch era" a matter of time coming, but at least the next couple of years has not, however, smaller stores will certainly be pressure, and this pressure will increase.
Through an integrated consumer electronics market is getting more and more standard in Dongguan, Dongguan, the major business-to-market has a deeper understanding. Appliance industry, the more competition the more standardized. Keep pace in the service above, and will keep up with market demand. If in the process, their standard is not up, it can only be phased out. To enter this service, than the quality of phase, the main Which is the more formal look, you can develop standardized. Dongguan cross swords for now still some competitors, we hope that we compete with the industry norm.
Manufacturers on behalf of: 10000 and the electrical
People: Dongguan branch manager Song Liulin
View: tripod just right
Currently three hypermarkets form the three pillars of Dongguan this state should be more reasonable. At present the three, the strength is not the poor, which one you want to do a single large is very difficult. Moreover, this trend for the development of the market is also good. For consumers, the price can be greater benefits.
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