Zhu Xinli, the next
2008 years, the beverage industry, is Xinli. When people like to use one word to describe characteristics of the beverage industry in 2008, then "M" is undoubtedly the most appropriate vocabulary. Zhu Xinli, and Cooperation Who decided, at least in 2008, the entire beverage industry has become "Small and medium enterprises."
People concerned Huiyuan The same time, more attention to the future development of the beverage industry in 2009.
Fate of the beverage industry 2008, the Xinli, a decision to let people start to look more toward the beverage industry.
According to the Ministry of Industry and Information Statistics released in November showed that 1-8 months of 2008, the Chinese soft drink production was 42,287,600 tons, up 18.92% the previous year. Among Juice Drink 7.7295 million tons, up 12.2% over the same period the previous year.
The Coca-Cola to buy Huiyuan, and finally let people see the fruit juice industry darling of the enormous economic benefits of development. Early September 2008, Coca-Cola Company announced that about 17.92 billion dollar bid to acquire the entire share capital Huiyuan Juice. As a result, Xinli will get all 7.4 billion Hong Kong dollars.
"As people drink become a necessity of life, China's beverage industry has tremendous room for growth, especially in the fruit juice beverages." Radius of brand marketing, the chairman of Liming Li said.
Fruit juice industry, it was just a "tip of the iceberg." Under the China Beverage Industry Association predicts that in 2008 the total beverage consumption in China will reach 60 million tons. In November the Ministry of Industry of the statistical data, only Carbonated beverages Increase slightly, fruit juices and juice drinks greatly increase the rate of increase lower than the total beverage packaging Drinking water The increase was slightly higher than the increase in the total beverages, other beverages increased significantly.
Xinli, this decision "a ripple", competitors at this time seems to have been running around in circles. Since then, Pepsi announced that the next four years, then invest in China one billion U.S. dollars. Chinese market and the other two drinks giants uniform Master Kong , Also have moves. Unity in Guilin plant, then 10.58% of shares acquired Anderle juice. Recently, the ED also Sanshui Jianlibao Injection of 240 million yuan. Master Kong the Master Kong through Itochu Beverages repurchase the shares, to strengthen the control of Master Kong drink.
Wong Lo Kat Substitute Fact, its partners Zhu Xinli, the decision's impact on the industry and far-reaching and significant.
Oriental vice president of consulting firm Etam agriculture Shu Wei said, in 2009 with the macroeconomic downturn, the beverage industry giants will step in China's beverage market, "buy the dips." "In the current macroeconomic environment, the situation is not very good, cooperative enterprises or the merger agreement more likely, the cost is relatively low, so at least in the first half of 2009, beverage company merger or acquisition will be among the more frequently . "
But the beverage industry in 2009, most notably perhaps will be the upstream industry to its beverage business concern, especially in the fruit juice beverages.
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A wholly-owned Coca-Cola to buy Huiyuan Juice
I am China Manufacturers writer, reports some information about fiberglass cloth tape , foil laminated paper.
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