2009 wire and cable industry needs more simultaneously
From the beginning of 2008, production costs, the export tax rebate policy adjustment, the yuan continues to appreciate, strict environmental protection measures, inflation, monetary tightening, low labor costs in history, the U.S. subprime mortgage crisis triggered by the global financial crisis … … These gave the Chinese in 2008 left a deep imprint, but also impact on China Wire & Cable Industry, to promote the development of the entire cable industry to the most difficult period of 20 years.
So, faced with sudden financial crisis, many cable companies worried about the future prospects of great, great, "Rain Comes from Wind" trend. In fact, as wire and cable industry, there is no need to talk about the discoloration. The reason is most affected by the financial crisis is that export-oriented enterprises, while most of the Chinese market for cable companies in the country, so do not think the less serious effects.
Course, may last one or two years of economic weakness in the environment, the Chinese cable industry certainly will be some impact, and this, many people in the industry that, for most small cable businesses , will face the problem of survival if the crisis can certainly survive influential, powerful businesses. And if the crisis really affect the cable industry, fatal, then the most affected, injured the most important international recognition of the operation of those individual brands.
Therefore, how to seize the opportunity in this crisis, a meteoric rise, cut a way out, I summed up that should be focused on the following aspects:
One, to national policy as an opportunity to analyze the domestic consumption environment, and tap the domestic market in-depth analysis of the current national economic policy, the Central Economic Work Conference that the focus of economic work in 2009: First "capital growth" is a priority, stress in the grasp opportunities; second adhere to expanding domestic demand and to spare "consumption" of this great article; third macro policy to "flexible and prudent" fiscal and monetary policy continues to send power. Can be seen in 2009 is an unusual year, the state must ensure economic growth, to expand domestic demand, mainly in the fiscal policy to actively support. So as a cable product companies should strive to do a large domestic consumption, and continuously develop the domestic market.
1, full analysis of their strengths and weaknesses cable products, while understanding the characteristics of rival products, production and differentiation of products to meet demand. Anything to stand out in a number of rivals, must disclose their different characteristics, that is their trump card. Copy or follow someone else's product, only to die earlier than others. Take the domestic cable industry, after nearly two years of industry reshuffle, wash away the number of cable products do not feature the homogenization of popular and serious, while machinery and equipment obsolete, the comprehensive strength of the cable companies behind. However, easier said than done, how to produce differentiated products to meet demand. The key is the need innovative cable product R & D talent and market-sensitive marketing professionals. 2, accurate positioning, cable products to customers in the set can not be replaced in the image. A product or company does not market position, it means that there is no sense of direction and shows the unprofessional, the result is the product of marginalization. Cable design must make the needs of their customers share in a series of land. Briefly put, your product is low-end cable products, mid-range or high-end products. In short you a product to satisfy customer needs. Rather than the customer what they want, the company got.
3, a clear market segmentation. What kind of cable to produce products, we must demand what kind of cable products to understand. Through market segmentation more conducive to us to choose the target market, depending on the target market to choose our product portfolio.
4, changes in strategic marketing services, brand cable companies should not only take into account the brand, they do move down the target market product strategy adjustment. "Sell themselves" the era of the past, cable brand in the process of creating the basis of its own, it must continue to push the outside world, should be related to R & D, technology, market and other related resources, get it right.
II cable to attach importance to brand building.
Cable products in the growing homogenization of today, why other people about the quality of cable products can be sold for high prices, but can only sell their own cheap? Why do the same promotions to increase sales of several thousand million people, or several million dollars, but hundreds of thousands of their growth can not do? Why are people bigger and bigger, their progress has even get smaller? Ultimately, because of their strong brand is not enough.
I am China Manufacturers writer, reports some information about hydraulic rebar bender , amada press brakes.
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