Increasing Conversions With Intelligent Testing and Tracking
Testing for performance improvement is a method that not a lot of Internet marketers do. If you want better performing sites and copy of any kind, then this is what you have to do. Testing is useful due to the range of applicability to be found with it. You will be able to test landing and squeeze pages, website text, sales letter copy, preselling copy, videos on squeeze pages, and a number of other things. Each and every part of a site page, such as the heading, may also be individually tested. The overall operation is fast and easy to understand since it is simple split testing. This article will talk about severala few useful information pertaining to testing and getting your tracking all set up.
There are some important considerations before you start testing your copy. The other part of testing is tracking the visitors on your site or whatever you are testing. You have to know every time a site visitor clicks through one of your links on the page you are testing. Technically, with a squeeze or landing page you can see your conversions with subscribers. Many people love using Google Analytics for their tracking since it is powerful and free.
Here is a truth regarding writing copy – nobody gets the ultimate it can ever be right out of the gate. The same with making websites, or design, because they can have flaws in them that might cause troubles. Sales copy written by the expert copywriters in the world oftentimes fails the first time it is published. What that basically means is the only way to make something the best it can be is by testing and optimizing. We believe lots of business owners don’t do this because they just do not know, or they are simply too lazy to do it.
For A/B split testing, you have to utilize what is known as an URL rotator script. Majority, if not all, URL rotator scripts are available with instructions, and they really are not hard to use. You need two copies of your page under test because they are going to have something that is different between them. The page rotator script offers a different page to each new visitor, and so you should test or alter only one item. Likewise, you should only make one modification so you will find out what created any changes in your conversions. There is one other method for testing more than one item at once, multivariate testing, but that is fairly complex and will not be discussed.
I have in actuality taken a sales letter that converted very poorly when published using Google Adwords and evaluated it. That sales letter did badly in the beginning, and the conversion rate for it was under 1%. Then after about 30 days, after changes and testing, that sales letter converted at about seven percent. Hopefully you clearly see that testing and optimizing all you have is surely goint to work out for you.
Read more about Bill Arnoldi of FireBall Information Technologies – FireBall Tech Tucson Computer Repair and Core Business Strategies Search Engine Optimization strategies, training and services, an marketing and e-commerce manager with over 18 years of experience in computer system development, networking as well as consulting services and Online Marketing including SEO, SEM, WSO. and eConsulting.
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