How to Hold a small capital cosmetics store
Opening a cosmetics shop, look pretty easy, but the real fact operating inside the doorway up a lot. In particular, some young people their own business, because the experience itself is not very rich, and the availability of funds is not too great, so how good a small capital to open a cosmetics store by many investors.
One business model to determine Cosmetics industry sales channels for future development, should be the store with large department stores, large supermarkets tripod situation. Department store counters are high-end line, to attract high-spending groups; supermarkets they are large and the development of ideas, products inclusive, to sell products for profit; and cosmetics store operation to be successful, must follow the line of difference , have characteristics of the business ideas, make a small but, in addition to selling features of the products, but also to provide a more attentive service, so that the fierce competition in the market will have a place.
If it is determined to open a cosmetics store, then the first mode of operation of the store must be finalized, you have to run a brand of cosmetics, or to operate many brands of cosmetics. In addition to skin care products, do have to shop to add some life care products (such as shampoo, perfume, shower gel, etc.), makeup, nutrition Food And so on. If the business model established, we like to determine the brand owner, to choose your purchase channels.
Second, brand choice (or a purchase channel selection)
Single brand of cosmetics stores, are commonly used form of franchising, licensing by the main brands you sell their products locally or to provide customers with appropriate services. Such as Avon's shops, fruit shops beauty prime fruit and vegetable hall or set of such Jahwa of Herbs. Join this shop generally larger safety factor, the main brands directly to you by the supplier, eliminating the intermediate links, do not worry about counterfeit goods, parallel imports and supply shortage. Maybe the main brand high requirements on franchisees, the investment is slightly higher.
Another is his own shop, to purchase their own, but it looks relatively speaking, you encounter fakes, the possibility of parallel imports relatively large (of course, unless you start positioning the brand in the sale of counterfeit or parallel cosmetics). To open this store, should say not very good overall brand image, over time customers will lose a lot. And your sources are not protected. However, there may be little advantage in this store is run very rich product variety, cosmetics, makeup, household items, jewelry are selling what. But this looks like a result, you will lose the characteristics of cosmetics stores. (Such as stores, purchasing all the fancy takes the)
In addition, recently the market has also seen some so-called "cosmetic brand discount" to 2-3 off a low discount price famous brand of cosmetics to the franchisees, which we consider to be more. You think about the various well-known cosmetic brands are the independent operation of the channel, they can not place our products to 2-3 off price cosmetics sold to the so-called joining the company, then sell them to you by cosmetics companies, they make what? ? ? Ha ha!
3, shop location Well, the brand selected in the heart, and business model established, supply channel and also to protect, then on the location of the. Select business address, very important, a good shop, your little store at least a 60% success. Location can refer to the following elements:
1, the local downtown business district, frequented by fashion girl, consumption areas; (example: Beijing's Xidan, Di'anmen, Andingmen Xinjiekou, Zhongguancun and other places)
2, personnel-intensive large, medium-sized communities, mature residential area; (If your store also offers skin care, choose this place good)
3, high-grade office buildings, commercial buildings such as near the Wang Pu, target groups for the high consumption of white-collar workers;
I am China Manufacturers writer, reports some information about sweater storage box , car boot organiser.
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